Digital Marketing Lead – Meta Ads ExpertExperience: 3+ Years

Job Type: Full-Time

About the RoleWe are looking for an experienced Digital Marketing Lead – Meta Ads Expert who can independently plan, create, manage, optimize, and scale Facebook & Instagram advertising campaigns.

The ideal candidate should have a solid understanding of performance marketing and should be capable of managing campaigns with a clear focus on CPC, CPL, CPA, CTR, ROAS, lead quality, conversion rate, and budget control.

This role is for someone who understands how to improve campaign performance—not just create ads.

- Key ResponsibilitiesPlan and create structured Meta advertising campaigns using the proper Campaign → Ad Set → Ad structure.
- Independently manage Facebook & Instagram advertising campaigns.
- Plan, allocate, and control daily and monthly advertising budgets.
- Monitor and optimize CPC, CPM, CTR, CPL, CPA, Conversion Rate, and ROAS.
- Identify reasons behind increasing CPC, CPL, or CPA and take corrective action.
- Develop and test different:
-

- Audiences
- Creatives
- Ad copies
- Hooks
- Offers
- Landing pages / lead forms
- Manage Lead Generation, Website Conversion, WhatsApp, Sales, and Retargeting campaigns.
- Build and optimize Custom Audiences, Lookalike Audiences, and Retargeting Audiences.
- Analyze campaign performance on a daily basis and make data-driven optimization decisions.
- Scale successful campaigns while maintaining cost and lead quality.
- Reduce wasted ad spend and improve overall advertising efficiency.
- Improve lead quality and lead-to-conversion rates.
- Coordinate with the creative/content team for high-performing ad creatives.




- Prepare campaign performance reports and provide clear recommendations for improvement.
- Technical RequirementsMinimum 3+ years of hands-on experience with Meta Ads.
- Strong practical knowledge of Meta Ads Manager and Meta Business Manager.
- Excellent understanding of Meta Pixel and Events Manager.
- Hands-on experience with Conversions API (CAPI).
- Strong understanding of conversion tracking and attribution.
- Experience with:
-

- Custom Audiences
- Lookalike Audiences
- Retargeting
- Website Visitors Audiences
- Engagement Audiences
- Lead Form Audiences
- Good understanding of campaign objectives, bidding strategies, placements, attribution settings, and budget optimization.
- Ability to diagnose campaign performance issues independently.
- Strong analytical and decision-making skills.

Ideal CandidateWe need a performance marketer, not just an ad operator.

The candidate should be able to understand:

- Why CPC or CPM is increasing
- Why CTR is dropping
- Why CPL or CPA is becoming expensive
- Why lead quality is poor
- Which audience or creative is underperforming
- When to pause, optimize, duplicate, or scale a campaign
- How to control budgets without negatively affecting performance
- How to scale profitable campaigns systematically

The candidate should be confident in taking complete ownership of Meta advertising performance.

Key Performance Indicators (KPIs)CPC | CPM | CTR | CPL | CPA | Lead Quality | Conversion Rate | ROAS | Budget Utilization | Campaign Scalability

- Preferred SkillsStrong analytical mindset
- Performance-focused approach
- Creative testing experience
- Funnel optimization knowledge
- Ability to work independently
- Strong problem-solving skills
- Experience handling significant Meta Ads budgets will be an advantage

📌 Meta Ads Expert (Delhi)
🏢 Hardev Enterprises
📍 Delhi