The Area Sales Head (ASH) is responsible for franchise recruitment and market expansion across assigned cities or districts.
The role focuses on identifying franchise prospects, converting them into franchise partners, and ensuring successful onboarding and early-stage business activation.
The ASH also manages Franchise Development Managers (FDM) responsible for onboarding new franchise stores.
Key Responsibilities
Franchise Recruitment
- Generate franchise leads and convert them into franchise partners
- Conduct franchise chance presentations
- Close franchise registrations
Territory Expansion
- Identify new locations for franchise expansion
- Increase market penetration across assigned territory
Franchise Onboarding
- Coordinate onboarding and shop opening with FDM
- Ensure franchise activation within defined timelines