The Area Sales Head (ASH) is responsible for franchise recruitment and market expansion across assigned cities or districts.
The role focuses on identifying franchise prospects, converting them into franchise partners, and ensuring successful onboarding and early-stage business activation.
The ASH also manages Franchise Development Managers (FDM) responsible for onboarding new franchise stores.
Key Responsibilities
Franchise Recruitment
- Generate franchise leads and convert them into franchise partners
- Conduct franchise opportunity presentations
- Close franchise registrations
Territory Expansion
- Identify new locations for franchise expansion
- Increase market penetration across assigned territory
Franchise Onboarding
- Coordinate onboarding and shop opening with FDM
- Ensure franchise activation within defined timelines
- Supervise Franchise Development Managers
- Ensure onboarding execution quality
Ideal Candidate Profile
- 4–8 years experience in sales, dealer development, or franchise recruitment
- Experience in Pharma, FMCG, Retail, Distribution, Cement, or Franchise businesses
- Robust presentation, negotiation, and closing skills
- Comfortable with extensive field sales
📌 Area Sales Manager (Meerut)
🏢 Genericart Medicine Private
📍 Meerut
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