Content Creator & Digital Marketing Specialist – Job Description

Position: Content Creator & Digital Marketing Specialist

Job Summary:

We are looking for a creative and results-driven Content Creator & Digital Marketing Specialist with strong knowledge of content creation, SEO, GEO, AEO, social media, and digital marketing tools. The candidate should be capable of independently planning, creating, optimizing, and analyzing digital content across multiple platforms.

Key Responsibilities

* Create engaging and high-quality content for websites, social media, blogs, reels, videos, and other digital platforms.

* Develop and execute content strategies aligned with business and marketing goals.

* Handle SEO (Search Engine Optimization), including keyword research, on-page SEO, off-page SEO, technical SEO, and content optimization.

* Have strong knowledge of GEO (Generative Engine Optimization) to improve brand visibility across AI-powered search and generative platforms.

* Implement AEO (Answer Engine Optimization) strategies to optimize content for featured snippets, voice search, AI answers, and search-result queries.

* Conduct keyword, competitor, market, and audience research.

* Manage social media content calendars and digital campaigns.

* Use AI tools effectively for content research, ideation, creation, optimization, and productivity.

* Monitor website and content performance using Google Analytics, Google Search Console, Google Trends, and other analytics tools.

* Track rankings, traffic, engagement, leads,



conversions, and campaign performance.

* Optimize existing content based on SEO, GEO, AEO, and performance data.

* Collaborate with the sales and marketing teams to create content that generates leads and supports business growth.

* Stay updated with the latest Google algorithms, AI search trends, social media trends, and digital marketing practices.

Required Skills

* Excellent content writing and storytelling skills.

* Robust understanding of SEO, GEO, and AEO.

* Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, Ubersuggest, Google Keyword Planner, etc.

* Proficiency in Google Analytics, Google Search Console, Google Trends, Google Business Profile, and Google Sheets.

* Knowledge of social media platforms and content marketing.

* Experience with Canva, CapCut, Adobe tools, or similar content-creation software.

* Good knowledge of AI tools such as ChatGPT, Gemini, Claude, Perplexity, and other AI productivity/content tools.

* Basic understanding of website CMS platforms such as WordPress.

* Strong analytical and research skills.

* Ability to manage multiple projects and meet deadlines.

* Excellent written and verbal communication skills.

Preferred Candidate

* 1–3 years of experience in Content Creation/Digital Marketing.

* Hands-on experience with SEO, GEO, AEO, social media, and AI-based marketing tools.

* Creative, proactive, and willing to experiment with new content and digital marketing strategies.

📌 Content Creator (Gurugram)
🏢 Durawot Industries Private
📍 Gurugram