Greetings from CRYSTAL HOMES

Social Media Marketer

Experience: 1–3+ years

Core Requirements

- Experience managing Instagram, Facebook, LinkedIn and YouTube.
- Ability to develop monthly social media calendars.
- Robust understanding of organic content strategy and audience engagement.
- Ability to identify trending content formats, hooks, topics and Reel opportunities.
- Coordinate with designers/video editors for content production.
- Write captions, headlines, hooks and CTAs.
- Manage posting, scheduling, comments and community engagement.
- Track reach, engagement, follower growth, video views and other social KPIs and report to performance marketing specialist on the same.
- Conduct competitor and content analysis.
- Support property launches, events, offers and campaign promotions through social media.
- Comfortable coordinating shoots at project/site locations.
- Basic understanding of Meta and Google Ads is preferred.

Key Skills

Social Media Strategy • Instagram • Facebook • LinkedIn • YouTube • Content Planning • Copywriting • Reels Strategy • Trend Research • Community Management • Meta Business Suite • Social Analytics • Competitor Research • Content Calendar Management

📌 Social Media Marketer (Chennai)
🏢 CRYSTAL HOMES
📍 Chennai