Profile: Marketing Manager

Experience:

- 4-5 years of relevant experience in marketing.
- Experience in service-based industries is highly preferred.
- Prior experience in Event Management, Weddings, Hospitality, Advertising Agencies, Media, Fashion, Lifestyle, Luxury Brands, Experiential Marketing, or Creative Agencies will be considered a strong advantage.
- Proven experience in lead generation, brand building, campaign management, and business growth initiatives.
- Experience handling both online and offline marketing activities.

Roles:

1. Marketing Strategy & Planning

- Develop and execute short-term and long-term marketing strategies aligned with business objectives.
- Create annual, quarterly, and monthly marketing plans.
- Identify new growth opportunities and marketing channels.
- Develop creative marketing initiatives to improve brand awareness and business growth.
- Conduct market research and competitor analysis.
- Monitor industry trends and adapt strategies accordingly.
- Build measurable marketing plans with clear KPIs and ROI tracking.

2. Brand Development & Positioning

- Define and strengthen the company’s brand positioning.
- Build and maintain a consistent brand identity across all communication channels.
- Develop strategies that improve brand trust, recall value, and reputation.
- Create compelling brand storytelling and communication strategies.
- Ensure consistency in visual branding, messaging, and customer experience.
- Lead creative campaigns that align with the company's vision and values.

3. Online & Offline Marketing Management

Digital Marketing

- Develop and manage social media marketing strategies.
- Plan and execute lead-generation campaigns.
- Oversee Meta Ads, Google Ads, and digital marketing initiatives.
- Improve online engagement, reach, and audience growth.




- Manage content strategy and campaign calendars.
- Coordinate with designers, content creators, and external agencies.
- Monitor campaign performance and optimize based on analytics.

Offline Marketing

- Plan and execute branding activities and promotional campaigns.
- Manage exhibitions, networking events, partnerships, and industry associations.
- Develop offline marketing initiatives to increase visibility and business opportunities.
- Coordinate all marketing collateral and branding materials.
- Create opportunities for strategic collaborations and partnerships.

4. Sales-Driven Marketing

- Develop marketing strategies focused on business inquiries and conversions.
- Work closely with the sales and client servicing teams to improve lead quality.
- Measure marketing effectiveness through revenue contribution and ROI.

5. Funnel-Based Marketing Strategy (TOFU - MOFU - BOFU)

TOFU - Top of Funnel (Brand Awareness)

- Develop brand awareness campaigns.
- Increase visibility across social media and digital platforms.
- Execute campaigns focused on audience attraction and market reach.
- Strengthen overall brand presence in the target market.

MOFU - Middle of Funnel (Lead Engagement & Nurturing)

- Build lead-generation and engagement campaigns.
- Develop trust-building content and nurturing strategies.
- Execute email marketing, remarketing, and audience engagement campaigns.
- Improve lead quality through targeted communication.




- Optimize campaign performance through regular analysis.

BOFU - Bottom of Funnel (Conversion & Sales Growth)

- Generate qualified business leads.
- Execute conversion-focused marketing campaigns.
- Improve marketing contribution towards revenue generation.
- Support sales teams with high-quality marketing-qualified leads (MQLs).
- Increase conversion rates and overall marketing ROI.

6. Marketing Tools & Technology

The candidate should have practical knowledge of:

- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- CRM Systems (Zoho, Hub Spot, or similar)
- Social Media Management Tools
- Canva and basic design tools
- Email Marketing Platforms
- Lead Tracking & Automation Tools
- Excel and Reporting Dashboards
- Basic SEO & Website Optimization
- Marketing Automation Tools
- AI Tools for Marketing Productivity

7. Team Leadership & Management

- Lead and manage the marketing team.
- Assign responsibilities and monitor performance.
- Mentor and develop team members.
- Ensure collaboration between Marketing, Sales, Creative, and Production teams.
- Create structured workflows and reporting systems.
- Conduct regular performance reviews and team meetings.
- Foster a culture of innovation, accountability, and continuous improvement.

8. Reporting & Performance Management

- Track marketing KPIs and campaign performance.
- Prepare weekly and monthly performance reports.
- Monitor lead generation, conversion rates, engagement metrics, and ROI.
- Present marketing insights and recommendations to management.
- Use data-driven decision-making to improve marketing effectiveness.

Qualification:

- Bachelor's Degree in Marketing, Business Administration, Mass Communication, Communications, or a related field.
- MBA in Marketing will be an added advantage.

📌 Marketing Manager-Events-Surat-6 LPA (India)
🏢 Rishi Jobs
📍 India