About the Role

The Regional Sales Manager - Sales Fulfilment is responsible for end-to-end fulfilment of approved credit card sourcing outcomes across the assigned region. The role focuses on managing fulfilment teams and partners to ensure timely card issuance, activation, onboarding quality, TAT adherence, and customer experience, while ensuring compliance with process, risk, and operational standards.

Key Responsibilities
.Own regional performance on login-to-issuance, activation, and first-spend metrics for credit cards.
.Drive adherence to SLA/TAT benchmarks across fulfilment stages including documentation, verification, and card dispatch.
.Identify and resolve fulfilment bottlenecks impacting business conversion or customer experience.
.Manage fulfilment teams supporting branch, sales, digital, and outbound sourcing channels.
.Work closely with Sales, Operations, Credit, Processing, Logistics, and Risk teams to ensure seamless handoffs.
.Co-ordinate with third-party vendors and service partners to maintain service quality and productivity.
.Ensure high standards of customer onboarding, communication, and issue resolution.
.Drive continuous improvement initiatives to enhance fulfilment efficiency and customer satisfaction.




.Ensure strict adherence to KYC, documentation, underwriting, and regulatory requirements.
.Monitor quality parameters including early delinquency triggers, mis-selling indicators, and audit observations.
.Ensure audit readiness and timely closure of observations.
.Track, analyse, and report regional fulfilment MIS across key metrics.
.Drive corrective action plans based on data insights and trend analysis.
.Contribute inputs for capacity planning and productivity optimisation.
.Lead and develop regional fulfilment managers and teams.
.Support manpower planning, onboarding, and stabilisation of fulfilment resources.
Qualifications
Optimal qualification for success on the job is:
.Graduation /Post Graduate degree
Role Proficiencies:
.10 - 14 years of experience in Retail Banking / Cards Operations / Sales Fulfilment / Central Operations.
.Robust understanding of credit card fulfilment, onboarding lifecycle, and operational controls.
.Proven experience managing multi-location fulfilment or operations teams.
.Strong stakeholder management and problem-solving skills.

📌 RB - Cards: CC Regional Sales Manager - Sales Fulfilment (Secunderabad)
🏢 Axis Bank
📍 Secunderabad