We are seeking a agile, creative, and detail-oriented Marketing Communication (Marcom) professional to support and strengthen our brand positioning through both online and offline channels. The role requires a strong command over creative development, content writing, campaign execution, and agency coordination.

Key Responsibilities

- Ideate and coordinate the creation of collaterals brochures, catalogues, ATL/BTL material, social media creatives, etc.
- Develop and write compelling content including blogs, press releases, editorials, video scripts, catalogues, Ad & post copies and more.
- Manage photoshoots, video shoots, and brand visual storytelling in collaboration with creative teams.
- Work closely with internal teams and external creative, digital, and media agencies for campaign execution.
- Ensure all communication adheres to the brand voice, guidelines, and strategic positioning.
- Handle marketing budgets, including cost estimation, negotiation, and vendor management.
- Support in conducting market surveys, feedback assessments, and industry research.
- Assist in BTL activations, exhibitions, and brand events when required.

Education

- English medium or Convent Graduate background is essential.
- MBA in Marketing / PG Diploma in Mass Communication, Advertising, or related field.

Experience

- Asst. Manager: Minimum 5 years in Marcom or branding roles,



preferably in creative agencies or reputed B2B/B2C organizations.

Key Skills

- Deep understanding of branding, storytelling, and integrated marketing communication.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to translate business goals into compelling communication.
- Proficiency in content creation tools like Canva; familiarity with AI-based content/design tools is a plus.
- Hands-on experience with agency coordination, budgeting, and vendor management.
- Basic knowledge of design/editing tools (Photoshop, Illustrator, Premiere Pro) is an added advantage.
- Strong team collaboration, project ownership, and time management skills.
- Ability to work in a fast-paced, cross-functional environment with attention to detail.

internal for TA Team- Key Search Areas (for hiring focus)

- Professionals from advertising/digital/creative agencies.
- Candidates from building material, real estate, lifestyle, FMCG or design-driven B2B brands.
- Strong exposure to content writing, campaign execution, and brand marketing.
- Candidates with prior experience in product launches, events, trade shows, or BTL activities.
- Hands-on professionals with visual communication sense and campaign management experience.

📌 Assistant Manager- Marcom (Kolkata)
🏢 Aludecor Lamination
📍 Kolkata