Key Responsibilities:

- Develop and manage end-to-end strategy for pre-approved offers across lending portfolios.
- Analyze customer base and identify potential segments for pre-approved credit offers using internal and bureau data.
- Collaborate with Risk, Product, and Analytics teams to define eligibility, credit policy, and offer parameters.
- Drive campaign planning and execution in coordination with Marketing, Digital teams.
- Monitor performance of Pre Approved Base campaigns (approval rate, activation, profitability, delinquencies).
- Work closely with digital and tech teams to automate journey for offer visibility and fulfillment.
- Ensure compliance with regulatory and internal policies across all customer communication and campaigns.
- Continuously refine targeting logic and improve penetration and engagement through data insights.

Job Requirements:

- Post Graduate / MBA




- 8+ years of experience in banking or financial services, with at least 3 years in managing Pre-Approved Base
- Exposure to digital lending journeys and automation tools (Salesforce, Adobe, etc.)
- Experience working with Banks, NBFC, Fintech / Credit Bureaus and data providers (e.g., CIBIL, Experian, CRIF)
- Robust understanding of retail banking products and customer lifecycle
- Hands-on experience with credit underwriting criteria and bureau data
- Proficiency in campaign management and performance tracking tools (Excel, SQL, SAS, Power BI, etc.)
- Excellent stakeholder management and cross-functional collaboration
- Ability to work with large data sets and derive actionable insights

📌 Chief Manager - Credit | Pre-Approved Base Management (Chennai)
🏢 tvs credit services
📍 Chennai