Job Description:

Job Description: Marketing or Business Development Executive

Department: Sales & Marketing

Key Responsibilities

1. Lead Generation & Business Development

- Identify and develop current business opportunities in Water Treatment, Air Purification, and UV System markets across India, GCC, and Europe.
- Generate qualified sales leads through online research, industry databases, company websites, LinkedIn, trade directories, and other digital platforms.
- Identify and map key decision-makers including consultants, EPC contractors, OEMs, facility managers, government bodies, distributors, and industrial customers.
- Conduct outbound prospecting through cold emails, LinkedIn outreach, cold calling, and structured follow-up campaigns.
- Qualify prospects based on customer requirements, applications, project stage, budget, and decision-making authority.
- Build and maintain a healthy sales pipeline by nurturing prospects and converting enquiries into qualified business opportunities.
- Schedule meetings, technical presentations, and product demonstrations for prospective customers.

2. Consultant & Customer Relationship Management

- Develop and maintain relationships with consulting engineers, architects, MEP consultants, EPC contractors, OEMs, and key industrial customers.
- Promote company products for inclusion in project specifications and approved vendor lists.
- Conduct consultant meetings, technical discussions, and product presentations.
- Support the sales team throughout the sales cycle until project closure.
- Manage assigned key accounts and identify opportunities for repeat business,



cross-selling, and upselling.

3. Sales & Commercial Coordination

- Prepare professional quotations, commercial proposals, and business correspondence.
- Maintain and update product price lists and proposal templates.
- Coordinate with engineering, production, and sales teams to prepare timely and accurate proposals.
- Maintain CRM records, customer databases, and sales activity reports, ensuring accurate documentation of all customer interactions.

4. Government & Tender Development

- Monitor municipal, government, and PSU tenders relevant to the company's products.
- Identify upcoming infrastructure and utility projects.
- Coordinate internal documentation required for tender participation.
- Build relationships with consultants and stakeholders involved in government and municipal projects.

5. Marketing & Customer Outreach

- Execute targeted email campaigns for new product launches, product updates, and customer communications.
- Support digital marketing initiatives to increase website enquiries and generate qualified leads.
- Maintain prospect and customer databases for marketing campaigns.
- Coordinate follow-up on enquiries generated through digital marketing and outreach activities.

6.



Market Development

- Support business development initiatives in GCC and other international markets by identifying distributors, consultants, and potential customers.
- Conduct market research to identify emerging opportunities, industry trends, and competitive activities.
- Provide regular market intelligence to support business growth and strategic planning.

Desired Skills

- Excellent written and verbal communication.
- Strong business writing and proposal drafting.
- Ability to conduct client meetings independently.
- Knowledge of B2B industrial sales.
- Understanding of water treatment, HVAC, air purification, or environmental engineering is preferred.
- Familiarity with CRM software.
- Experience with LinkedIn Sales Navigator and email marketing platforms.
- Knowledge of MS Office, especially Excel and PowerPoint.
- Ability to work with consultants, EPCs, and government organizations.

Preferred Qualifications

- Bachelor's Degree in Engineering, Marketing, Business Administration, or related field.
- 2–6 years of experience in industrial B2B sales or marketing.
- Experience in Water Treatment, HVAC, Environmental Engineering, Building Services, or Industrial Equipment will be preferred.

Key Performance Indicators (KPIs)

Area

Weight

Lead Generation & Conversion

35%

Consultant & Customer Engagement

20%

Sales Coordination & Proposal Support

15%

Government & Tender Development

10%

Marketing & Customer Outreach

10%

New Market Development (International)

10%

📌 Marketing or BD Executive (Bengaluru)
🏢 RECEX
📍 Bengaluru