SOCIAL MEDIA MANAGERHybrid Role | Office: Burari, North DelhiPosition: Social Media ManagerWork Mode: HybridLocation: Burari, DelhiEmployment Type: Full-TimeAbout the RoleWe are looking for a highly creative, trend-sensitive and execution-oriented Social Media Manager who understands that social media is not simply about posting content — it is about building attention, creating conversations and turning content into growth.The ideal candidate should have a robust understanding of Instagram algorithms, viral/trending Reels, content psychology, audience behaviour and social media growth strategies.You will be responsible for developing the social media strategy, identifying content opportunities, coordinating with the creative team and ensuring that every piece of content is purposeful, relevant and capable of generating strong engagement.Key Responsibilities1. Social Media StrategyDevelop and execute comprehensive social media strategies across Instagram and other relevant platforms.Build monthly and weekly content strategies aligned with brand objectives.Identify content pillars, recurring formats, campaign themes and growth opportunities.Continuously analyse what is working and modify the strategy accordingly.Develop strategies specifically focused on reach, engagement, followers, brand positioning and conversions.2. Instagram & Algorithm ExpertiseStay highly updated with Instagram algorithm changes, ranking signals and emerging platform features.Understand what drives Reel reach, watch time, retention, shares, saves, comments and profile visits.Identify trending audio, formats, hooks, editing styles, transitions and content structures.Understand why certain Reels go viral and translate those learnings into original brand content.Track trends early and ensure the brand participates before the trend becomes saturated.3. Viral & Creative ContentConstantly generate fresh, unconventional and highly engaging content ideas.Develop strong first 1–3 second hooks for Reels.Create concepts designed around curiosity, emotion, relatability, controversy, aspiration,



education and entertainment.Think beyond conventional promotional content.Develop content that people actually want to watch, share and save.Convert trends into original brand-specific content rather than blindly copying them.4. Content Creation OperationsWork closely with the creative, graphic design, video editing, photography and production teams.Brief the creative team clearly on concepts, references, scripts, hooks, visual direction and deliverables.Coordinate the complete content production cycle from idea → script → shoot → editing → approval → publishing.Maintain quality and consistency across all social media content.Ensure content is delivered on time according to the content calendar.Take ownership of execution instead of simply delegating tasks.5. Content Calendar & PublishingCreate and manage weekly/monthly content calendars.Plan Reels, carousels, static posts, Stories and campaign content.Maintain a healthy balance between trending, educational, aspirational, entertaining and conversion-oriented content.Ensure consistent publishing without compromising quality.Optimise captions, hashtags, keywords, covers, posting formats and CTAs where relevant.6. Analytics & GrowthRegularly monitor social media performance and identify growth patterns.Track metrics including:ReachViewsWatch TimeRetentionSharesSavesCommentsEngagement RateProfile VisitsFollower GrowthLeads/ConversionsConduct regular content performance reviews.Identify winning formats and develop repeatable content series around them.Use data to improve creative decisions rather than relying purely on assumptions.What We Are Looking ForThe ideal candidate should be:Extremely creativeHighly active on Instagram and genuinely understands the platformObsessed with trends,



Reels and viral contentStrong in content strategy and storytellingExcellent at identifying what makes content engagingComfortable working with creative teamsStrong in communication and coordinationProactive rather than instruction-dependentFast at identifying and executing opportunitiesComfortable experimenting with new formatsData-aware and performance-orientedCapable of balancing creativity with business objectivesMust-Have SkillsEssential:Strong understanding of InstagramProven knowledge of Reels and viral contentUnderstanding of Instagram algorithm & content distributionContent strategy developmentSocial media managementTrend researchContent planningCreative ideationTeam coordinationPerformance analyticsBasic understanding of video/content productionA strong advantage:Experience managing a brand's Instagram accountExperience growing an account organicallyUnderstanding of Meta Business SuiteExperience with Reels scriptingUnderstanding of basic video editing principlesExperience working with designers, editors and photographersPortfolio demonstrating successful social media workImportant: This Is NOT a Conventional Social Media JobWe are not looking for someone whose primary responsibility is simply posting content.We are looking for someone who can look at a brand and say:“This is what we should create. This is why people will watch it. This is how we make it better. And this is how we turn it into a series.”You should be able to think like a creator, operate like a strategist and execute like a manager.Location & Working ModelHybrid Role — Burari, DelhiThe candidate should be comfortable working from the office when required for:Content planningCreative meetingsShootsProduction coordinationCampaign planningTeam reviewsBrand strategy sessionsRemote working may be permitted depending on operational requirements and performance.How to ApplyCandidates should share:1. Updated CV2. Portfolio / Instagram accounts managed3. Examples of Reels or campaigns you have worked on4. Briefly tell us: What makes a Reel go viral?Inbox, Call @ (phone hidden) or Mail @ [email protected] are looking for creators who understand attention — not just algorithms.

📌 Social Media Manager (Delhi)
🏢 Syvotech
📍 Delhi