- Key ResponsibilitiesDevelop and implement SEO strategies for real estate websites and project pages.
- Conduct keyword research based on property, location, project, and real estate-related searches.
- Perform on-page SEO, including title tags, meta descriptions, headings, URLs, internal linking, and content optimization.
- Identify and fix basic technical SEO issues affecting website performance.
- Plan and execute off-page SEO and link-building activities.
- Improve local search visibility through Google Business Profile and local SEO activities.
- Optimize website content for target keywords while maintaining readability and quality.
- Coordinate with content writers to create SEO-friendly blogs, landing pages, and property/project content.
- Monitor keyword rankings, organic traffic, backlinks, and other SEO metrics.
- Use tools such as Google Search Console, Google Analytics, Google Keyword Planner, SEMrush/Ahrefs, and similar SEO tools.
- Conduct competitor SEO analysis and identify opportunities for improvement.
- Regularly audit website pages and identify SEO improvement areas.
- Prepare weekly/monthly SEO performance reports.
- Stay updated with Google algorithm updates and current SEO trends.
- Work closely with the content, web development, and marketing teams.
- Required SkillsGood understanding of SEO fundamentals and search engine algorithms.
- Strong knowledge of on-page and off-page SEO.
- Experience with keyword research and competitor analysis.
- Basic understanding of technical SEO.
- Knowledge of Google Search Console and Google Analytics.
- Positive understanding of local SEO.
- Basic knowledge of HTML is an advantage.
- Good analytical and reporting skills.
- Good written and verbal communication skills.
Qualification
📌 SEO Analyst (India)
🏢 Home Adda
📍 India
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