Social Media & Digital Marketing ManagerLocation: [Location / Remote / Hybrid]

Job Type: Full-time

Experience: ANY

About the RoleWe are looking for a creative, driven, and results-oriented Social Media & Digital Marketing Manager to manage and grow our company’s digital presence across Facebook, Instagram, LinkedIn, and X (Twitter).

The person in this role will also manage social media and digital marketing activities for our clients, making this an exciting opportunity for someone who wants exposure to multiple brands, industries, and marketing strategies.

A major part of the role will involve Meta Ads, audience growth, campaign optimization, and developing innovative digital marketing campaigns.

Key ResponsibilitiesSocial Media Management

- Manage our company’s Facebook, Instagram, LinkedIn, and X (Twitter) accounts.
- Develop monthly content calendars and social media strategies.
- Create, coordinate, and publish engaging content including posts, reels, stories, carousels, and other formats.
- Monitor trends, competitors, audience behavior, and platform updates.
- Grow followers, engagement, reach, and overall brand visibility.
- Manage social media accounts for our clients and develop strategies tailored to each brand.
- Track performance and prepare regular social media reports.

Meta Ads & Paid Marketing

- Plan, launch, manage, and optimize campaigns on Meta Ads (Facebook & Instagram).
- Develop campaigns for brand awareness, engagement, traffic, lead generation, and audience growth.
- Conduct audience research, retargeting, A/B testing, and campaign optimization.
- Monitor budgets, CPM,



CPC, CTR, conversions, and other key performance metrics.
- Continuously test new creatives, audiences, and campaign strategies to improve results.

Spotify Playlist Growth & New Business InitiativeWe are also building a new Spotify playlist promotion business model, and this person will play an important role in developing and growing it.

Responsibilities will include:

- Help create and manage our own Spotify playlists.
- Develop strategies to increase genuine listeners and followers for our playlists.
- Use Meta Ads and other digital marketing channels to promote our playlists and drive relevant audiences to Spotify.
- Analyze listener behavior and campaign performance.
- Experiment with different creatives, targeting strategies, and promotional concepts.
- Help develop a scalable promotional model that can eventually be offered to artists and music creators who want to promote their songs.
- Work on campaigns designed to attract artists and turn the playlist initiative into a potential recent revenue stream for the company.
- What We're Looking For2–5 years of experience in social media management, digital marketing, or a related field.
- Strong understanding of Instagram, Facebook,



LinkedIn, and X (Twitter).
- Hands-on experience with Meta Ads Manager.
- Good understanding of paid advertising, audience targeting, retargeting, and campaign optimization.
- Strong content sense and understanding of what makes social media content engaging.
- Analytical mindset with the ability to understand and act on campaign data.
- Knowledge of Spotify, music marketing, artist promotion, or the digital music ecosystem is a strong advantage.
- Excellent communication and organizational skills.
- Ability to manage multiple brands/accounts simultaneously.
- Creative, proactive, and willing to experiment with new growth strategies.
- Comfortable working in a fast-moving environment where new digital initiatives are constantly being developed.

Bonus SkillsExperience with any of the following will be a plus:

- Canva / Adobe Creative Suite
- Short-form video and Reels
- Copywriting
- Influencer marketing
- Google Ads
- Social media analytics
- Spotify for Artists
- Music marketing / artist marketing
- Landing pages and conversion optimization
- AI tools for content creation and marketing
- What You'll GetOpportunity to work across multiple brands and industries.
- Hands-on experience with both organic and paid digital marketing.
- The opportunity to help build a new music/Spotify marketing business vertical from the ground up.
- A creative environment where your ideas can directly influence business growth.
- Significant scope for learning, experimentation, and career growth.

📌 Social Media Intern (New Delhi)
🏢 Auras Audio
📍 New Delhi