Job Description Principal Accountabilities -
n Social Media Marketing
n n Manage social media brand pages and ensure high level of engagement on digital brand properties
n Plan, ideate, create and execute social media calendars and posts
n Conceptualize and work with agencies to create brand content and digital collateral
n Write ad copies, and social media copies for the media campaigns and SMM platforms
n Research industry-related topics and pitch for new blog ideas. Create, conceptualize and proofread blog content for relevant topics
n Script writing for AVs and documentaries and forming Long-term content strategy and marketing ideas
n Ability to adhere to the brand voice, research, and identify target audience preferences and trends
n Write marketing copy to promote our products/services
n n Website Management & SEO
n n Create and curate blogs for various sites and align with SEO requirements by digital marketing teams.
n Work with agencies regularly to maintain SEO and SEM practices.
n Ensure that all communication collaterals (within and outside the team) follow brand standards and guidelines.
n n Software and hardware skills
n n Basic knowledge of Premier Pro,



Adobe audition, Adobe suite for video and audio editing
n Basic knowledge of Photography and Videography for online content creation
n n Online Reputation Management (ORM)
n n Observe and manage online reputation on all social media platforms and work with agencies for suitable responses
n Proactive response ready mechanism built in for crisis communication.
n n Multimedia creation
n n Video and photo editing skills will be a plus
n Develop presentations, reports, films, AVs and video concepts for various projects, and internal reviews
n n Candidate Specifications -
n n The ideal candidate should be well versed in writing Hindi copies for social, campaigns, blogs and other platforms as well, while being positive at the English counter-parts as well.
n Must have excellent content creation/language/writing skills
n Should have excellent communication skills, strong interpersonal skills, a natural drive to achieve, and good execution skills
n Ability to lead projects on their own and adhere to tight delivery deadlines
n

📌 Senior Executive/ Assistant Manager - Social & Content (Chennai)
🏢 TAFE - Tractors and Farm Equipment
📍 Chennai