A Sales and Marketing Executive in the paint industry drives revenue and expands brand presence by managing dealer networks, launching promotional campaigns, and supporting applicators
- Dealer Network Expansion: Explore and open recent dealer counters to grow sustainable sales in an assigned territory.
- Network Upgradation: Nurture and improve the value and volume growth of existing retail and channel partners.
- Target Achievement: Meet or exceed monthly and annual sales volume and revenue targets.
- Payment & Account Management: Track and ensure timely payment collections and handle dealer accounts. [1, 2, 3, 4, 5]
Marketing & Brand Activities
- Promotional Activations: Organize product awareness meets, painter/contractor meets, and on-ground demand generation events.
- Competitor Tracking: Analyze market trends,
track competitor pricing/schemes, and report local market responses.
- Feedback Integration: Provide ground-level feedback to upper management and marketing teams for new product launches or scheme designs. [1, 2, 3, 4, 5]
Customer & Stakeholder Relations
- Single Point of Contact (SPOC): Coordinate with internal logistics, warehousing, and customer service teams to resolve dealer and customer queries swiftly. [1, 2]
- Contractor/Applicator Support: Assist dealers and professional painters (applicators) with product technical queries, shade matching, and complaint resolution. [1, 2]