Job Description Community & Experiences Manager n
Latoya | New Delhi n
The Role n
We’re looking for someone who knows how to bring people together — and give them a reason to keep coming back. n
This is not a desk-bound social media role. n
As Community & Experiences Manager at Latoya, you will be responsible for building an active community around the restaurant through events, collaborations, creators, partnerships, regular guests and cultural experiences. n
You should be someone who enjoys being out there — meeting people, building relationships, discovering communities, creating ideas and making things happen on ground. n
Your ultimate job is simple: n
Make Latoya one of the most socially alive and talked-about restaurant & bar destinations in Delhi. n
What You'll Own n
Events & Experiences n
- Conceptualise, plan and execute 4–6 meaningful events and activations every month n
n- Build formats around music, dance, culture, food, drinks, celebrations and collaborations n
n- Own the complete event journey — idea, partners/artists, promotion, RSVPs, guest lists and on-ground execution n
n- Develop recurring event properties that can become synonymous with Latoya n
n- Track attendance, spend, revenue and repeat participation rather than organising events simply for activity n
Community & Partnerships n
- Build relationships with relevant communities across Delhi NCR — including dance and cultural communities, corporates, expat groups, creators, social groups and complementary brands n
n- Develop collaborations that introduce Latoya to new audiences n
n- Build a strong network of community leaders, event partners, artists and connectors n
n- Constantly identify new audiences and reasons for them to experience Latoya n
Influencers & Creators n
- Personally build and manage relationships with relevant Delhi creators and influencers n




n- Identify creators who genuinely fit the brand rather than chasing follower counts n
n- Organise creator experiences, event participation and collaborations n
n- Work with the PR agency on launches, events and stories worth amplifying n
n- Track what collaborations actually generate awareness, enquiries, reservations and footfall n
Guest Community & CRM n
- Help turn first-time visitors into regulars n
n- Build and maintain a meaningful guest database — regulars, VIPs, event guests, community members, creators, corporate contacts and other relevant segments n
n- Grow Latoya's WhatsApp/community network n
n- Activate these communities intelligently for relevant events and occasions n
n- Identify and reconnect with lapsed regulars n
n- Build personalised outreach around birthdays, anniversaries and important guest occasions n
Social & On-Ground Storytelling n
Our social media agency handles everyday content creation and posting. n
Your responsibility is to: n
- Brief and guide the agency on what's actually happening at Latoya n
n- Ensure events, collaborations and community moments are captured properly n
n- Capture spontaneous on-ground moments the agency cannot n
n- Spot content opportunities in real time n
n- Ensure important DMs, comments and community conversations don't fall through the cracks n
Reputation & Guest Relationships n
- Monitor guest feedback and online reviews n
n- Ensure reviews receive timely responses n
n- Coordinate resolution of negative experiences with the restaurant team n
n- Encourage genuine reviews from happy guests n




n- Identify regular guests and build deeper relationships with them n
What We'll Measure n
Success in this role will primarily be measured through: n
- Quality and performance of events n
n- Event attendance and RSVP-to-attendance conversion n
n- Event and activation-driven revenue n
n- Relevant current community partnerships n
n- Growth and activation of Latoya's guest database n
n- Repeat participation and community engagement n
n- Quality and effectiveness of creator collaborations n
n- Guest acquisition and footfall attributable to activations wherever trackable n
n- Online reputation and guest-response discipline n
n- ROI against community/event/influencer spends n
Who We're Looking For n
You could come from hospitality, events, nightlife, experiential marketing, lifestyle brands, community building, PR or creator/influencer marketing. n
What matters more is that you are: n
- Extremely social and naturally good at building relationships n
n- Deeply plugged into what's happening in Delhi n
n- Comfortable walking into a room and knowing how to connect with people n
n- Creative enough to imagine interesting experiences n
n- Organised enough to actually execute them n
n- Commercial enough to understand that an event must ultimately help the business n
n- Comfortable working evenings/weekends when events require it n
n- Equally comfortable dealing with a creator, a guest, an artist, an agency or a corporate partner n
n- Hands-on and willing to be present on the floor n
You should not apply if you're looking primarily for a content-posting or work-from-desk social media role. n
About Latoya n
Latoya is a Latin American-inspired restaurant & bar in New Delhi built around bold food, drinks, music and a vibrant social experience. n
We're now looking for someone who can take that experience beyond the restaurant itself and build the community around it.

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