Job Description Company Overview
n Sturdflex is the construction chemicals business of Shyam Steel Industries Ltd., an ₹8,000 crore industrial enterprise with a distinguished 70-year legacy of trust, quality, and excellence. With a comprehensive portfolio spanning admixtures, concrete aids, coatings, sealants, tile adhesives, grouts, and repair solutions, Sturdflex serves the evolving needs of infrastructure, commercial, and residential construction across India.
n As part of its ambitious growth journey, Sturdflex is focused on building a ₹500 crore brand by 2030. To support this vision, the company is strengthening its leadership and functional capabilities across Sales, R&D;, and Technical Services, and is looking to onboard high-caliber talent to help shape and accelerate this next phase of growth.
n Job Description
n The Sales Head – Construction Solutions (Projects) will hold full strategic and operational ownership of the Construction Solutions (Projects) business vertical, including complete P&L; accountability. The leader will manage entire product portfolio, build and scale high-performing teams, and drive the development, optimization, and implementation of core processes that will drive the success of the CS Projects business.
n This leader will serve as a key driver of Sturdflex's vision, accelerating company growth through deeper market penetration while autonomously managing pricing, discounts, volume, and profitability. They will build and lead high-performing sales teams with clear accountability for targets and execution, bringing strong domain expertise, established customer relationships, and a proven track record of scaling sales organizations. In close partnership with cross-functional teams, this leader will help strengthen competitive advantage, drive customer retention, and deliver sustained profitable growth.
n Key Responsibilities
n n Own the Construction Solutions (Projects) business with full P&L; accountability, driving delivery of annual sales and margin targets through disciplined forecasting,



robust pipeline management, and sharp KPI governance
n Establish strong pricing governance to ensure disciplined discounting, margin protection, and commercially sound decision-making
n Build and lead high-performing regional sales teams, initially across East and North-East, with clear accountability for execution, performance, and growth.
n Bring and leverage an established ecosystem of relationships across Developers, Consultants, Architects, PMCs, and Government stakeholders to accelerate business growth
n Establish and strengthen the operating cadence, performance discipline, and commercial rigor required to scale the business sustainably and profitably
n Establish and implement strong digital discipline and governance across lead tracking, pipeline management, and sales reporting, ensuring consistent adoption and data-driven decision-making across the team
n Strengthen brand credibility and market standing by securing approvals across marquee infrastructure and construction projects, thereby expanding access to strategic opportunities
n Develop and execute market penetration and go-to-market strategies across direct, channel, and specification sales
n Track industry trends, competitive landscape, CAPEX announcements, and emerging technologies for strategic decision-making
n Drive seamless cross-functional alignment across R&D;, specifications, technical services, and branding, while partnering closely with the concrete team to identify shared opportunities and unlock growth
n Build and strengthen relationships with Consultants, Architects, Contractors,



and Project Owners to expand market access and create new business opportunities
n Represent the business at industry forums, customer engagements, and key market events to strengthen relationships, enhance brand visibility, and unlock new business opportunities
n Develop and present periodic business health reviews to the Director, providing clear visibility on performance, growth opportunities, and risks, while driving strategic discussions on course correction and business priorities
n n Candidate Profile
n n Education: B.Tech / BE in Civil Engineering or equivalent; post-graduate qualification PGDBM/ MBA preferred
n Experience: Minimum 15 years of experience in construction chemicals, building materials, or related construction solutions industry
n Technical Competencies: Microsoft Office (Advance Excel, PowerPoint, Word), Project Management Software, CRM Systems
n n Core Competencies:
n n Experience in strategic sales leadership and revenue growth in construction chemicals or similar project-led businesses
n Strong experience in P&L; management, pricing, margin management, and commercial decision-making
n Experience in market penetration, go-to-market execution, and pipeline conversion
n Prior experience of working and leading teams in the East and North-East Region is an added advantage
n Experience in building and leading high-performing regional sales teams
n Strong relationships across Developers, Consultants, Architects, PMCs, Contractors, and Government stakeholders
n Good understanding of specification selling, project conversion, tendering, and vendor approvals
n Experience in working with technical, specification, branding, and commercial teams
n Solid market understanding, including industry trends, competition, and growth opportunities
n Experience in digital sales discipline, including lead tracking, pipeline management, and sales reporting
n Strong communication skills, with experience in business reviews and strategic discussions
n

📌 Sales Head - Construction Solutions (Projects) (Kolkata)
🏢 Sturdflex Waterproofing Solutions
📍 Kolkata