Website Management

- Update course pages, workshop dates, fees and trainer information.

- Create and maintain dedicated landing pages for individual workshops.

- Check website usability on mobile and desktop.

- Maintain registration forms, payment links and enquiry forms.

- Coordinate with the website developer when technical changes are needed.

- Check broken links, page errors, loading issues and form submissions.

- Maintain website backups, access control and basic security coordination.

- Ensure all pages have transparent calls to action.

SEO management

- Conduct keyword research for Satvatma’s courses and services.

- Improve page titles, meta descriptions, headings and internal links.

- Optimise content for relevant searches without using misleading claims.

- Create a monthly SEO content plan.

- Coordinate or write blogs, FAQs and educational articles.

- Manage local SEO and Google Business Profile.

- Improve visibility for relevant Gurgaon, Delhi NCR and online-workshop searches.

- Monitor Google Search Console and Google Analytics.

- Track rankings, organic traffic, enquiries and conversions.

- Identify technical SEO issues and coordinate corrections.

- Build ethical backlinks and partnership opportunities where appropriate.

Conversion optimisation

- Improve landing pages to increase registrations.

- Test headlines, calls to action, testimonials and enquiry forms.

- Track visitor-to-lead and lead-to-payment conversion.

- Recommend changes based on actual data.

- Ensure website visitors can quickly understand the workshop benefit, date,



price and registration process.

- Coordinate with the social-media and advertising team.

Reporting

- Provide a monthly report covering:

- Organic traffic.

- Search impressions and clicks.

- Important keyword movement.

- Leads and registrations from organic sources.

- Website errors.

- Work completed.

- Priorities for the following month.

Required skills

- WordPress or relevant CMS.

- On-page and local SEO.

- Google Search Console.

- Google Analytics.

- Keyword research tools.

- Basic HTML and website troubleshooting.

- Landing-page optimisation.

- Google Business Profile.

- Google Sheets or reporting dashboards.

- Basic copywriting and editing.

- Understanding of lead forms, tracking links and conversion funnels.

Preferred experience

- Online courses, coaching, wellness, meditation, education or spiritual brands.

- Local SEO for Gurgaon, Delhi NCR or Indian businesses.

- Payment and registration page integration.

- Experience working with small businesses or founder-led organisations.

- Knowledge of email, WhatsApp and CRM integrations.

Key performance indicators

- Improvement in qualified organic traffic.

- Growth in relevant search impressions and clicks.

- Increase in organic enquiries.

- Improvement in landing-page conversion rate.

- Reduction in broken forms and website errors.

- Number of optimised pages published.

- Accuracy and timeliness of monthly reporting.

- Organic registrations and revenue, not just keyword rankings.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Website, SEO & Conversion Manager (Gurugram)
🏢 Satvatma
📍 Gurugram