Role & responsibilities

- Perform keyword research, competitor analysis, and SEO research to identify ranking opportunities.

- Handle On-Page SEO activities including title tags, meta descriptions, headings, URLs, internal linking, image optimization, and content optimization.

- Optimize WordPress pages for SEO, including page structure, content, headings, meta tags, URLs, images, and internal linking.

- Perform Off-Page SEO and backlink building to improve website authority and search engine rankings.

- Research and identify high-quality and relevant backlink opportunities.

- Build backlinks through guest posting, business listings, directory submissions, citations, link outreach, and other ethical link-building methods.

- Conduct competitor backlink research and identify recent backlink opportunities.

- Monitor backlink profiles and identify low-quality or irrelevant backlinks.

- Handle Google Business Profile (GMB) and Local SEO activities, including profile optimization and local citations.

- Perform website SEO audits and identify on-page and basic technical SEO issues.

- Use tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Ubersuggest, and other SEO tools.

- Monitor keyword rankings, organic traffic, backlinks, and overall SEO performance.





- Prepare SEO reports and track campaign progress.

- Stay updated with Google algorithm updates, SEO trends, and best practices.

- Follow ethical white-hat SEO practices to achieve sustainable organic growth.

Preferred candidate profile

- 03 years of experience in SEO / Digital Marketing.

- Freshers are also welcome to apply if they have a strong interest in SEO and Digital Marketing.

- Good understanding of On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.

- Knowledge of WordPress page optimization.

- Knowledge of backlink building, backlink research, and competitor backlink analysis.

- Understanding of keyword research and competitor analysis.

- Familiarity with Google Search Console, Google Business Profile, Ahrefs, SEMrush, Ubersuggest, or similar SEO tools will be an advantage.

- Good analytical, research, and problem-solving skills.

- Good written and verbal communication skills.

- Willingness to learn new SEO techniques and industry best practices.

- Candidates with practical knowledge of link building and WordPress SEO optimization will be preferred.

- Ability to work independently as well as part of a team.Role & responsibilities

Preferred candidate profile

📌 Walk-in || Seo Executive (Mumbai)
🏢 Zoot Digital Marketing
📍 Mumbai