Role & responsibilities

- Develop and execute digital marketing strategies to increase brand awareness, website traffic, leads, and conversions.

- Manage SEO (Search Engine Optimization) activities, including keyword research, on-page optimization, and content optimization.

- Plan and manage social media marketing across platforms such as Instagram, Facebook, LinkedIn, and YouTube.

- Create and coordinate digital content, including blogs, social media posts, videos, emails, and landing pages.

- Manage Google Ads, Meta Ads, and other paid advertising campaigns.

- Monitor campaign performance and optimize campaigns based on KPIs such as CTR, CPC, conversions, and ROI.

- Manage email marketing campaigns, including audience segmentation, scheduling, and performance tracking.

- Analyze website and campaign data using tools such as Google Analytics and Google Search Console.

- Conduct competitor and market research to identify new marketing opportunities.

- Collaborate with the sales, design, content, and business development teams.

- Prepare regular reports on digital marketing performance and provide actionable insights.

- Stay updated on the latest digital marketing trends, algorithms, tools, and best practices.

- Manage the company's online reputation and ensure consistent brand communication across digital channels.

Preferred candidate profile

- Bachelors degree in Marketing, Business Administration, Communications,



or a related field.

- 3 to 5 years of experience in digital marketing, social media marketing, SEO, SEM, or online advertising.

- Strong understanding of SEO, Google Ads, Meta Ads, social media, email marketing, and content marketing.

- Experience with tools such as Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and Canva.

- Strong analytical and problem-solving skills with the ability to interpret campaign performance data.

- Excellent written and verbal communication skills.

- Creative mindset with the ability to develop engaging digital content and marketing campaigns.

- Ability to manage multiple projects, meet deadlines, and work effectively in a team.

- Good knowledge of current digital marketing trends, platforms, and best practices.

- Candidates with relevant certifications in Google Ads, SEO, social media, or digital marketing will be preferred.

Perks and benefits

- Competitive salary based on experience and skills

- Opportunities for career growth and professional development

- Exposure to SEO, social media, paid advertising, content marketing, and analytics

- Flexible and collaborative work setting

- Employee recognition and rewards

- Opportunities to work on exciting campaigns and projects

- Supportive team culture with continuous learning opportunities

📌 Walk-in || Digital Marketing Executive (Mumbai)
🏢 Expert Contech Projects
📍 Mumbai