– In-House Sales Trainer

Position: In-House Sales Trainer(Training manager)

Department: Sales L&D; & Training

Industry: Automobile / Automotive Dealership

Reporting To: Head of Sales / General Manager

Job Purpose

We are looking for an experienced and enthusiastic In-House Sales Trainer to develop and strengthen the sales capabilities of our automobile sales team. The role will be responsible for conducting product, sales, customer-handling, negotiation, and process training to improve showroom performance, customer experience, conversion ratios, and overall sales productivity.

Key Responsibilities

- Conduct regular training programs for Sales Consultants, Team Leaders, and Sales Managers.
- Deliver product and automobile knowledge training, including vehicle features, specifications, technology, variants, pricing, finance options, accessories, and competitor comparisons.
- Train the sales team on the complete customer journey, from lead generation and enquiry handling to test drive, negotiation, booking, delivery, and post-sales follow-up.
- Develop employees' skills in:
- Customer engagement and communication
- Need analysis and probing
- Product presentation
- Demonstration and test-drive handling
- Objection handling
- Negotiation and closing techniques
- Lead follow-up and conversion
- Upselling and cross-selling
- Customer relationship management
- Provide coaching and one-to-one feedback to underperforming sales personnel.
- Identify individual and team-level training gaps through performance analysis and field observation.




- Work closely with Sales Managers to understand business challenges and design relevant training interventions.
- Conduct induction and onboarding training for newly recruited sales employees.
- Keep the sales team updated on new vehicle launches, product changes, offers, schemes, CRM processes, and market developments.
- Monitor the effectiveness of training through sales KPIs such as enquiry-to-test-drive ratio, test-drive-to-booking ratio, conversion rate, follow-up performance, and customer satisfaction.
- Maintain training calendars, attendance records, assessment results, and employee training reports.
- Prepare training materials, presentations, manuals, videos, quizzes, and other learning resources.
- Conduct refresher training and periodic knowledge assessments.
- Observe showroom sales interactions and provide constructive feedback to improve sales behaviour and customer experience.
- Benchmark competitor products, sales practices, and customer-handling techniques.

Required Qualifications & Experience
- Graduate degree in Business Administration, Marketing, Automobile Engineering, or a related field.
- 3–7 years of experience in automobile sales, preferably with experience in sales training or team coaching.
- Strong understanding of automobile dealership sales processes.




- Prior experience as a Sales Trainer, Sales Team Leader, Sales Manager, or high-performing Sales Consultant will be an advantage.
- Excellent presentation, communication, and interpersonal skills.
- Strong knowledge of sales techniques, customer psychology, negotiation, and closing.
- Comfortable using PowerPoint, Excel, CRM systems, and digital training tools.

Key Competencies
- Excellent verbal and written communication
- Strong presentation and facilitation skills
- Coaching and mentoring ability
- Automobile/product knowledge
- Sales and negotiation skills
- Analytical and problem-solving ability
- Confidence and leadership presence
- Ability to motivate sales teams
- Result-oriented approach
- Customer-centric mindset

Key Performance Indicators (KPIs)
- Improvement in sales conversion ratio
- Improvement in lead follow-up effectiveness
- Test-drive-to-booking conversion
- Sales team product knowledge scores
- Training completion and assessment scores
- Improvement in customer satisfaction/CSI
- Reduction in sales process gaps
- Individual performance improvement after coaching
- Achievement of dealership sales targets

Preferred Candidate Profile The ideal candidate should be a hands-on automotive sales skilled who can train, coach, motivate, and measure the performance of a sales team. Candidates with Sales TL or SM Experience can also apply. Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits

- Health insurance
- Internet reimbursement
- Paid sick time
- Paid time off

Work Location: In person

📌 TRAINING MANAGER SALES(IHT) (Kochi)
🏢 George Maijo
📍 Kochi