Job Description Social Media Managern KaroStartup · HSR Layout, Bengaluru ·
About KaroStartupn KaroStartup began in 2020 as a college Instagram page. Today it's a startup media platform with a 1M+ community and 100M+ cumulative views, built on telling real Indian business stories with real numbers.
n We publish across Instagram, LinkedIn, X, YouTube and podcasts, and we also manage content for founders and brands we work with.
What this role actually isn You own the platforms.
n Not just posting — deciding what goes out, when, on which platform, and why. Reading the numbers afterwards and changing the plan based on what they say. Making sure a KaroStartup post is recognisable before anyone sees the handle.
n You'll work with the content team and video editor, but the calendar, the growth targets and the platform strategy are yours.
What you'll don n Own the content calendar across Instagram, LinkedIn, X and YouTube — planned weekly, not decided the same morning
n Research constantly. What's working on each platform right now, what formats are rising, what competitors and adjacent pages are doing, what our own audience is responding to.
n Build platform-specific growth strategy. Instagram, LinkedIn and X reward completely different things. A plan that treats them the same doesn't work.
n Write and edit content — hooks, captions, carousel scripts, LinkedIn posts, X threads
n Write blogs with SEO in mind — keyword research, structure, internal linking, titles and meta descriptions that actually get clicked
n Manage the brand. Tone, visual consistency, what we do and don't post. Every post should sound like us.
n Handle community. Comments, DMs, replies. The comment section is a growth channel, not an afterthought.
n Design basic creatives in Canva and work with the video editor on reels and shorts
n Report on numbers weekly. Reach, saves, shares, follower growth, profile visits,



best and worst performers — and what you're changing because of them.
n Run experiments. New formats, recent posting patterns, new hooks. Some will fail. Bring the next one.
n Skills we're looking forn Must have
n n Hands-on experience growing at least one social media account — ours, a brand's, or your own
n Strong content research skills, and the ability to turn research into a plan
n Copywriting: clear, simple, human. Hooks that make people stop.
n Platform-level understanding of Instagram, LinkedIn and X — what each rewards and how growth actually works on each
n SEO fundamentals and blog writing
n Basic Canva
n Comfortable reading analytics and making decisions from them
n Strong communication, written and verbal
n n Good to have
n n You're a creator yourself. If you post online — a page, a newsletter, a channel, a personal brand — that counts for a lot here. It's the clearest proof you understand these platforms from the inside.
n Comfortable in Hindi/Hinglish as well as English
n Comfortable with AI tools for research and drafting
n Interest in Indian startups and business
n Basic video sense and on-camera comfort
n The honest partn Reach is not guaranteed anymore. Formats that worked six months ago don't work now, and posting consistently is the floor, not the strategy. You'll have weeks where a post you were sure about does nothing.
n The people who do well in this role are the ones who treat that as data, run the next experiment, and keep the calendar full while doing it.
n We also care a lot about accuracy — every number and claim we publish gets verified before it goes out. You'll be expected to hold that standard, not work around it.
What you get out of itn n Full ownership of platforms with a 1M+ community — real scale, real feedback loops, from day one
n Room to set strategy, not just execute someone else's calendar
n Direct working relationship with the founder and the content team
n Growth path into leading the content and social function as the team expands
n

📌 Social Media Manager (Bengaluru)
🏢 KaroStartup
📍 Bengaluru