Job Description Copywriter – Automotive
n Location: Mumbai
n Experience: 3–6 Years
n Function: Creative – Copy
n About the Role
n We're looking for a Copywriter with a genuine passion for automobiles who can turn automotive insights, features, and stories into sharp, engaging ideas and compelling communication.
n You'll work closely with the creative and strategy teams to develop campaigns and content across digital, social, films, and integrated platforms.
n Key Responsibilities
n n Develop creative concepts, campaign ideas, headlines, scripts, taglines, and social content for automotive brands.
n Translate product features and technical information into simple, engaging, consumer-friendly communication.
n Write across formats including social media, digital campaigns, films, websites, print, and integrated campaigns.
n Work closely with Art Directors, Designers, Strategists, and Account Managers to develop strong creative work.
n Participate in brainstorming sessions and contribute ideas beyond just copy.
n Understand automotive audiences, trends, culture, and the competitive landscape.
n Maintain consistency in brand tone of voice across platforms.




n Take ownership of projects from concept development through final execution.
n Research automotive products, features, competitors, and emerging trends to build relevant communication.
n n What We're Looking For
n n 3–6 years of experience as a Copywriter in an advertising, creative, or digital agency.
n Prior experience working on automotive brands is highly preferred.
n Strong portfolio showcasing campaign-led and digital-first work.
n Excellent command of English with strong writing and storytelling skills.
n Ability to write both short-form and long-form content.
n Strong conceptual thinking and the ability to turn insights into ideas.
n A genuine interest in cars, automobiles, mobility, and automotive culture.
n Ability to work in a rapid-paced environment and manage multiple briefs simultaneously.
n Collaborative mindset with strong attention to detail.
n n Bonus Points
n n You follow automotive launches, reviews, motorsport, and automobile culture.
n You can talk about cars as passionately as you write about them.
n Experience writing for automotive launches, product campaigns, or social-first automotive content.
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📌 Copywriter / Content - Automotive (Mumbai)
🏢 Schbang
📍 Mumbai