Job Description Manager / Senior Manager – Content Licensing & Syndication
n Location: Mumbai / Delhi NCR
n Experience: 5–12+ years
n Function: Content Business / Revenue / Partnerships
n Industry: Media & Entertainment / OTT / Digital Content
n About Rusk Media:
n Rusk Media is building the future of entertainment. We are on a mission to revolutionize how entertainment is consumed by the 12–34 audience across the globe.
n We create and distribute fiction and entertainment IPs across advertiser-led (AVOD) and subscriber-led (SVOD/OTT) ecosystems. Our portfolio includes IPs such as Alright, Binge, LIT, and Playground, along with shows distributed across platforms including Amazon miniTV, MX Player, and Disney+ Hotstar.
n As we continue to scale our content business, we are looking for a commercially driven Content Licensing & Partnerships professional who can build new distribution partnerships and monetize our content library across India and international markets.
n About the Role
n The Manager / Senior Manager – Content Licensing & Partnerships will be responsible for driving content monetization through licensing, syndication, and strategic distribution partnerships.
n The ideal candidate will have strong relationships across OTT platforms, broadcasters, digital platforms, publishers, aggregators, and media networks, along with a proven track record of negotiating and closing content deals.
n This is a hands-on commercial role with ownership of the licensing pipeline, partner development, negotiations, deal closure, and revenue delivery.
n Key Responsibilities
n Content Licensing & Revenue
n n Identify, develop, pitch, negotiate, and close content licensing and syndication opportunities across OTT platforms, broadcasters, digital platforms, publishers, aggregators, and other distribution partners.
n Drive monetization of Rusk Media's content/IP portfolio across domestic and international markets.
n Build and maintain a strong licensing pipeline aligned with quarterly and annual revenue targets.
n Develop commercial proposals, content packages, pricing models,



and licensing strategies based on partner requirements and market opportunities.
n Identify opportunities across different rights including digital, linear, non-linear, territory, language, windowing, and exclusivity.
n n Partnerships & Business Development
n n Build and maintain strong relationships with OTT platforms, broadcasters, production houses, content aggregators, publishers, and digital partners.
n Identify new platforms, territories, and distribution channels for content monetization.
n Develop long-term strategic partnerships that create recurring revenue opportunities.
n Stay closely connected with the media and OTT ecosystem to identify emerging monetization opportunities.'
n n Negotiation & Deal Management
n n Lead commercial negotiations covering pricing, minimum guarantees, revenue models, rights, territories, exclusivity, windows, duration, and usage terms.
n Work closely with Legal and Finance teams to structure and close agreements.
n Ensure accurate documentation and execution of commercial terms.
n Track deal progress from initial pitch through negotiation, contracting, content delivery, and partner launch.
n Monitor partner usage and contractual compliance.
n n Cross-functional Collaboration
n n Work closely with Content, Product, Marketing, Finance, Legal, and Operations teams to package and commercialize content effectively.
n Coordinate content delivery, metadata, technical specifications, and other partner requirements.
n Provide market and partner feedback to internal content and product teams.
n Recommend content acquisition, packaging, and pricing strategies based on market demand.
n n Business Intelligence & Reporting




n n Track licensing pipeline, revenue performance, deal closures, and partner performance.
n Analyse market trends, competitive offerings, platform strategies, and content demand.
n Provide regular business updates and actionable insights to senior leadership.
n Identify gaps and opportunities to improve content monetization and distribution.
n n What We're Looking For
n n 5+ years of experience in content licensing, content syndication, media partnerships, digital distribution, OTT business development, or a closely related media/entertainment function.
n Proven experience in negotiating and closing commercial content deals.
n Solid understanding of OTT, digital media, broadcasters, content rights, licensing, and distribution models.
n Existing relationships with OTT platforms, broadcasters, digital platforms, aggregators, publishers, or media networks will be highly valuable.
n Strong understanding of rights, territories, exclusivity, windowing, pricing, and commercial structures.
n Demonstrated ability to build and manage a sales/business development pipeline and deliver revenue targets.
n Strong commercial acumen, negotiation, communication, and stakeholder-management skills.
n Ability to independently manage multiple opportunities and negotiations simultaneously.
n Experience working with Finance, Legal, Content, Product, and Operations teams.
n Strong analytical and reporting skills; experience with CRM and sales/pipeline management tools is preferred.
n MBA/PGDM from a reputed institute is preferred but not mandatory for candidates with strong relevant industry experience.
n n Preferred Background
n We would particularly value candidates from:
n n OTT / Streaming platforms
n Broadcasters / Television networks
n Media & Entertainment companies
n Content studios / Production houses
n Content aggregators
n Digital publishers
n Music / Film licensing companies
n Content distribution companies
n Media technology / digital content businesses
n

📌 Content Licensing & Syndication (Raigarh)
🏢 Rusk Media
📍 Raigarh