Job Description Manager–Presales
n Department: B2B Sales
n Reports To: SVP Business development
n Location: Pune (On-site)
n Working Days: 6 days a week
n Work Mode: Work from Office (WFO)
n Who Are We?
n Founded in 2015 and headquartered in Pune, Frido is a leading ergonomic comfort and wellness
n brand dedicated to helping people walk, sit, and sleep better. Starting with mobility aids, Frido
n has evolved into a holistic comfort brand offering footwear, cushions, pillows, and ergonomic
n accessories designed to enhance everyday well-being. With innovation at its core, Frido blends
n science, design, and technology to create products that bring comfort to every step and moment
n of life.
n Our Vision
n Redefining Comfort for Modern Living
n What We Offer
n * Ergonomic Footwear & Insoles – Designed to reduce foot strain and improve posture
n * Cushions & Backrests – For enhanced sitting comfort at work or home
n * Sleep & Rest Products – Including orthopedic pillows and supportive accessories
n * Mobility Aids – Wheelchairs and assistive devices promoting independence and comfort
n * Experiential Retail & Custom Comfort Solutions – Foot-scanning, posture analysis, and
n personalized product recommendations
n Role Overview
n The Manager – Presales will be responsible for driving outbound lead generation initiatives and
n building a solid sales pipeline through strategic prospecting and targeted email marketing
n campaigns. This role will focus on identifying potential customers, executing personalized
n outreach using Apollo.io, qualifying leads, and scheduling meetings for the Sales team. The ideal




n candidate should have prior experience in the SaaS industry and possess a strong understanding of
n B2B sales, lead generation, and marketing automation tools.
n Key Responsibilities
n * Develop and execute outbound lead generation strategies to build a consistent and high-quality sales pipeline.
n * Research and identify prospective B2B customers across target industries and market
n segments.
n * Plan, execute, and optimize email marketing campaigns using Apollo.io and other sales
n engagement tools.
n * Create personalized email sequences and outreach campaigns to improve engagement,
n response rates, and conversions.
n * Qualify inbound and outbound leads based on predefined criteria and business requirements.
n * Engage with prospects through email, LinkedIn, and other outbound channels to generate
n business opportunities.
n * Schedule qualified meetings and product demonstrations for the Sales team.
n * Maintain accurate prospect and lead information in the CRM, ensuring data integrity and
n regular updates.
n * Monitor and analyze campaign performance metrics such as open rates, response rates,
n meeting conversion rates, and pipeline contribution.
n * Collaborate closely with the Sales and Marketing teams to align outreach strategies and
n achieve business objectives.




n * Conduct market research to identify target accounts, key decision-makers, and emerging
n business opportunities.
n * Build and manage a healthy pipeline of qualified leads to consistently achieve monthly and
n quarterly targets.
n * Prepare regular reports on lead generation activities, campaign performance, and conversion
n metrics
n * Stay updated on industry trends, competitor activities, and customer challenges to enhance
n prospecting effectiveness.
n * Continuously optimize outreach strategies, messaging, and campaign workflows to improve
n lead quality and conversion rates.
n Experience & Qualifications
n * Bachelor's degree in business administration, Marketing, Engineering, or a related field. An
n MBA in Sales or Marketing is preferred.
n * 3–6 years of experience in Presales, Lead Generation, Business Development, or Email
n Marketing.
n * Mandatory experience working in the SaaS industry.
n * Hands-on experience with Apollo.io for lead generation, email marketing, and outbound
n campaign management.
n * Experience using CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar.
n * Strong understanding of the B2B sales lifecycle, outbound prospecting, and lead qualification.
n * Proven experience in planning and executing email marketing campaigns with measurable
n results.
n * Excellent written and verbal communication, presentation, and stakeholder management
n skills.
n * Strong analytical, organizational, and problem-solving abilities with a target-driven mindset.
n Interested candidates can share their updated resume at:

📌 Presales Manager (Pune)
🏢 Frido
📍 Pune