The State Head/Regional Head Retail in Matrimony.com is responsible for expanding the business by identifying and expanding in new geographies in the region apart from overseeing the daily sales operations for a particular state or multiple states. Below are some of the key responsibilities of the retail state head.

Business expansion and Marketing Promotions

- The State Head is responsible for identifying new geographies and properties across the State to expand business.
- Support marketing team in promotional activities like flyer insert, distribution of flyers, temple activities.

- Planning and executing Brand Launches, Brand Awareness and Brand Preference programs and Conduct regular Market Research

Sales and Revenue Growth:

- Setting sales targets at a product level for the team based on market conditions, seasonality, and company goals.

- Tracks and monitors daily lead input and conversion metrics to achieve revenue and growth targets at a product level.
- Monitors daily and weekly run rates at a store and employee level to ensure monthly targets are achieved.
- Designs and implements strategies to ensure Walkin and tele calling leads are 100% attended and followed-up as per campaign strategy to improve same day and 30-day conversion metrics.

- Monitors Average Revenue Per Unit (ARPU) and ensures premium product targets are achieved to increase the ARPU.
- Designs and implements strategies to ensure 100% profiles are created on all current eligible walk-ins and inbound leads.
- Address challenges and obstacles hindering sales performance promptly.

- Work collaboratively with other departments to resolve issues and improve overall business performance.
- Provide accurate sales forecasts and prepare and present sales performance reports to higher management.




- Analyse sales data to identify areas for improvement and optimization.

Store Operations

- Needs to ensure stores are open and employees available during the prescribed working hours.
- Periodic audits on store hygiene and cleanliness and escalating to respective teams and management on priority for any support required.

- Infra (Glow sign board, Entrance Door, Hygiene of store) as per norms and deviations to be highlighted to the relevant team as per escalation matrix.
- Ensure Training and adherence on grooming etiquettes for self and team.
- Monitor employee shifts, manage work hours, and assign tasks to optimize productivity.

- Frequent Audits and Escalation as per matrix on store visibility in Google, Portal, and APPs.
- Periodic monitoring of stores through CCTV cameras to ensure adherence to store protocol.

Team Leadership and Management:

- Own the recruitment and training of sales representatives by partnering with the hiring and training team.
- Provide guidance, coaching, and motivation to the sales team to ensure optimal performance through periodic call audits and mystery walk-in audits.

- Constantly engages with the new joiners from onboarding to 90 days to ensure new employee attrition is kept at the minimal.
- Maintains and shares RAG analysis on a fortnightly basis with the leadership and HR teams to control attrition/hire on time.

Skills & Competencies

- Sales, Marketing, Business Expansion & Development
- Leadership
- P&L; Management
- Exposure to inside sales strategies with understanding of dialler strategies and metrics

- Data management and analytical skills with proven experience in strategy formulation.
- Feedback and coaching skills
- Excellent written and verbal communication.
- Cross functional collaboration

📌 State Head - Retail (Hyderabad)
🏢 Matrimony.com
📍 Hyderabad