Role & responsibilities The role requires robust command over English, the ability to think conceptually, and enough content-writing experience to convert brand objectives into platform-relevant communication.
1. Social Media Content & Digital Copy
- Write social media content, captions, digital copy, and platform-specific communication in English.
- Create content that is sharp, simple, engaging and aligned to brand tone.
- Adapt messaging across formats such as posts, reels, stories, campaign assets and other digital touchpoints.
2. Campaign Ideas & Consumer-Centric Communication
- Conceptualize digital and social-first campaign ideas based on brand objectives.
- Write consumer-centric copy that is clear, relatable and engaging across formats.
- Translate briefs into communication that works for the consumer, the brand and the platform.
3. Platform & Brand Understanding
- Understand platform nuances and shape copy for the way consumers engage on each channel.
- Maintain consistency in brand voice while adapting expression by audience and format.
- Work with brand, design and digital teams to deliver timely, effective communication assets