Job Description Copy Lead – Beauty & Lifestyle
n Location: Mumbai
n Experience: 4+ years
n Department: Creative
n About the Role
n We're looking for a Copy Lead who knows how to turn beauty, lifestyle, culture, and consumer insights into ideas people want to talk about.
n You'll be responsible for shaping the brand voice, leading creative thinking, and developing campaigns across digital, social, and integrated platforms. You should be equally comfortable writing a sharp one-liner, building a campaign thought, or presenting a big idea to a client.
n Key Responsibilities
n n Lead the copy and creative direction for beauty and lifestyle brands.
n Develop creative concepts, campaign ideas, digital-first communication, social content, and brand narratives.
n Own the tone of voice and storytelling across platforms.
n Translate consumer, cultural, and beauty trends into relevant and impactful communication.
n Work closely with Art Directors, Designers, Social Media, Strategy, and Account teams to develop integrated campaigns.
n Mentor and guide junior and mid-level copywriters.
n Review and refine copy to ensure it is strategically relevant, creatively strong, and grammatically sound.




n Present ideas and creative concepts confidently to internal teams and clients.
n Stay updated on emerging trends across beauty, fashion, wellness, lifestyle, pop culture, and social media.
n Take ownership of multiple projects while maintaining quality and meeting deadlines.
n n What We're Looking For
n n 4+ years of experience in copywriting/creative, preferably with experience in beauty, fashion, lifestyle, FMCG, or consumer brands.
n Strong conceptual and storytelling abilities.
n Excellent command of English and a sharp understanding of language, tone, and culture.
n Experience in developing 360° campaigns and digital-first ideas.
n Strong understanding of social media and what makes content culturally relevant and shareable.
n Ability to think beyond just copy and contribute to the overall creative idea.
n Robust presentation and client-facing skills.
n Prior experience mentoring or leading a team of creatives is preferred.
n A portfolio that demonstrates campaign thinking, strong writing, and creative problem-solving.
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📌 Copy Lead - Beauty & Lifestyle (Mumbai)
🏢 Schbang
📍 Mumbai