: SEO & Social Media Marketing Executive

Department: Marketing Reports To: Marketing Manager / Head of Growth

Location: Delhi/NCR/Remote (Hybrid — 3 days in office, 2 days remote)

Experience: 0–2 years Employment Type: Full-time

About the Role

We're looking for a hands-on, curious SEO & Social Media Marketing Executive to join our growing D2C brand. You'll own the day-to-day execution of our organic search and social presence — helping more customers discover us on Google and connect with our brand across Instagram, Linkedin, and other platforms. This is a great role for someone early in their marketing career who wants to build real, measurable skills across content, SEO, and community growth.

Key Responsibilities

SEO

- Conduct keyword research to identify content and product-page opportunities
- Optimize product listings, category pages, and blog content for on-page SEO (titles, meta descriptions, alt text, internal linking)
- Track keyword rankings, organic traffic, and page performance using tools like Google Search Console and Google Analytics
- Support technical SEO audits (site speed, broken links, mobile usability) alongside the dev team
- Research competitor SEO strategies and identify content gaps

Social Media

- Plan and execute the content calendar across Instagram, TikTok, Facebook, and Pinterest
- Write captions, source/edit visuals and short-form video, and coordinate with designers or creators
- Monitor comments, DMs, and community engagement; respond in brand voice
- Track performance (reach, engagement, follower growth,



CTR) and report weekly insights
- Stay current on platform trends, algorithm changes, and viral formats relevant to D2C brands

Cross-functional

- Collaborate with the content, design, and paid media teams to align organic efforts with campaigns
- Support influencer/UGC outreach and repurposing of creator content
- Assist with monthly reporting on SEO and social KPIs

Requirements

- 0–2 years of experience in SEO, social media, or digital marketing (internships count)
- Basic understanding of SEO principles and familiarity with tools like Google Analytics, Search Console, Ahrefs/SEMrush, or similar
- Strong writing skills with an eye for brand voice and social-first content
- Comfortable using Canva, CapCut, or similar tools for quick content creation
- Genuine interest in e-commerce, consumer trends, and social platforms
- Organized, detail-oriented, and able to manage a content calendar independently
- A portfolio, personal blog, or social account you've grown is a solid plus

Nice to Have

- Experience with Shopify or another e-commerce platform
- Basic knowledge of Meta Business Suite
- Familiarity with email or WhatsApp marketing tools

What We Offer

- Hands-on mentorship and room to grow into a specialist or lead role
- Exposure to the full marketing funnel at a quick-moving D2C brand
- Hybrid work flexibility

Pay: ₹5,000.00 - ₹10,000.00 per month

Benefits

- Paid time off
- Work from home

Work Location: Hybrid remote in New Delhi District, Delhi

📌 Social Media & SEO Specialist (New Delhi)
🏢 TrustFabric
📍 New Delhi