Key Responsibilities:

- Social Media Strategy: Develop and execute a results-driven social media strategy for platforms including Instagram, Facebook, Twitter, LinkedIn, and TikTok.

- Content Creation & Design: Design visually compelling posts, stories, videos, and other content for social media using Adobe Creative Suite, Canva, or other design tools.

- Brand Consistency: Ensure all social media visuals and content align with the brand’s voice, style, and identity.

- Engagement & Community Management: Monitor and respond to comments, messages, and mentions in a timely, brand-appropriate manner to foster community engagement.

- Campaign Planning: Collaborate with the marketing team to plan, create, and manage social media campaigns that align with product launches, events, and promotions.

- Analytics & Reporting: Track social media performance metrics and produce monthly reports with insights and recommendations for improvement.

- Trend Research: Stay informed of the latest social media trends, tools, and best practices to continuously refine content and engagement strategies.

- Cross-Functional Collaboration: Work closely with designers, copywriters, and other team members to develop cohesive campaigns and visual assets.

- Content Scheduling: Utilize social media management tools (e.g., Hootsuite, Buffer, Later) to schedule and plan content effectively.

- Innovation:



Experiment with new content formats, including GIFs, short-form videos, and interactive elements, to increase reach and engagement.

Qualifications:

- Experience: 1+ years as a Social Media Manager or in a related role, with experience in graphic design.

- Skills:

- Proficiency in design tools such as Adobe Photoshop, Illustrator, InDesign, Canva, and video editing tools is a plus.

- Strong understanding of social media platforms, trends, and specific design requirements for each.

- Excellent written and verbal communication skills.

- Analytical mindset with the ability to interpret data and make strategic decisions.

- Highly organized with attention to detail, able to manage multiple campaigns and tasks simultaneously.

- Portfolio: A portfolio showcasing your experience with social media content and design work.

Preferred Qualifications:

- Familiarity with motion graphics and animation tools (e.g., After Effects).

- Experience using social media analytics tools (e.g., Google Analytics, Facebook Insights) for reporting and analysis.

- Basic understanding of SEO as it applies to social media.

- Knowledge of influencer marketing strategies and trends.

Job Type: Full time

Pay: ₹15,000.00 - ₹20,000.00 per month

Experience

- total work: 1 year (Preferred)

Work Location: In person

📌 Social Media Manager (Kilpauk)
🏢 TORAN
📍 Kilpauk