Social Media & Marketing Manager - Jarma Wellness

Company: Jarma Wellness LLP

Location: Mumbai / Pune

Employment Type: Full time

Experience: 2-4 years

Reporting To: Founder / Business Head

Key Responsibilities

1. Social Media Management

- Develop and execute the social media strategy for Jarma Wellness.
- Manage Instagram, LinkedIn, YouTube and other relevant platforms.
- Create monthly content calendars aligned with business objectives.

- Develop engaging content around

- Children's health

- Vision and eye health
- Mental health and emotional well-being

- School wellness

- Nutrition and lifestyle

- Parenting

- Preventive healthcare

- Health awareness campaigns
- Jarma Wellness programs and initiatives
- Monitor comments, messages, engagement and audience sentiment.
- Stay updated with social media trends, formats, algorithms and emerging platforms.

1. Content Development

- Develop concepts and briefs for Reels, carousels, static posts, stories, blogs and videos.
- Write or oversee captions, scripts, hooks and social media copy.
- Convert medical/healthcare information into simple, engaging and parent-friendly communication.
- Work with doctors, psychologists, optometrists and healthcare professionals to develop expert-led content.
- Build a strong library of evergreen health and wellness content.

1. Video & • Reels

- Develop a strong short-form video strategy for Instagram and YouTube Shorts.
- Identify trending formats that can be adapted appropriately for healthcare.
- Coordinate with videographers, editors and internal experts for video production.
- Develop scripts, hooks and storyboards for educational and promotional videos.
- Help build Jarma Wellness's expert-led video/podcast presence.

1. Digital Marketing & • Lead Generation

- Plan and execute digital marketing campaigns for Jarma Wellness services.




- Generate leads from schools, corporates, parents and other target audiences.
- Work on Meta Ads, Google Ads and other relevant digital channels.

- Develop landing-page/content requirements for campaigns.
- Track leads, conversions and campaign ROI.
- Work closely with the business development team to align marketing campaigns with sales objectives.

1. Brand Building

- Maintain consistency in Jarma Wellness's brand identity and communication.
- Develop campaigns that establish Jarma Wellness as a trusted authority in children's preventive healthcare and wellness.

- Identify opportunities for PR, collaborations, influencer partnerships and health awareness campaigns.
- Develop thought-leadership content featuring the founders and subject-matter experts.
- Promote Jarma Wellness's achievements, partnerships, programs and impact stories.

1. Website & • SEO

- Coordinate website content updates.
- Develop ideas for blogs and SEO-driven health content.
- Work with SEO/content agencies or freelancers where required.
- Track website traffic, keyword performance and lead-generation performance.
- Improve organic visibility for relevant healthcare and school wellness searches.

1. Analytics & • Reporting

- Track social media and digital marketing KPIs on a monthly basis.

- Prepare regular reports covering

- Reach

- Impressions

- Engagement

- Followers

- Video views

- Leads

- Website traffic

- Cost per lead

- Conversion rates




- Analyse what content performs best and continuously optimise the strategy.
- Present actionable recommendations to management.

Key Performance Indicators (KPIs) The candidate will be evaluated on:
- Growth in relevant social media audience
- Engagement rate and content performance
- Reel/video reach and views
- Qualified leads generated through digital channels
- Website traffic and organic growth
- Campaign ROI
- Brand visibility and awareness
- Consistency and quality of content
- Growth of Jarma Wellness's expert/authority positioning
- Successful execution of campaigns and marketing initiatives

Desired Skills
- Excellent written and verbal communication skills.
- Strong understanding of Instagram and LinkedIn.
- Excellent knowledge of Reels, short-form video and social media trends.
- Good copywriting and storytelling skills.
- Understanding of Meta Business Suite and digital advertising.
- Basic knowledge of Google Analytics, Google Ads and SEO.
- Ability to analyse social media and marketing data.
- Strong creative thinking and ability to develop new content ideas.
- Ability to simplify complex healthcare information.
- Project management and coordination skills.
- Ability to work independently and meet deadlines.

Preferred Qualifications
- Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Business, Communications or a related field.
- 36 years of relevant experience in social media/digital marketing.
- Experience with healthcare, wellness, education, child-focused brands, hospitals, clinics or consumer health brands will be an advantage.
- Experience managing professional/expert-led social media profiles is preferred.
- Experience with Canva, CapCut/Premiere Pro or similar tools will be an advantage.

📌 Social Media Manager (Mumbai)
🏢 Jarma Wellness
📍 Mumbai