Social Media Executive LinkedIn Demand Generation

Soluzione IT Services • Bhopal (on-site) • 1–3 years

Soluzione is a Microsoft Solutions Partner delivering Dynamics 365, Power Platform, Fabric and Copilot Studio projects for clients in the UK, US, Australia and Singapore. Our LinkedIn page has 10000+ followers. This role is to grow the social media reach and engagements to the people who buy our services — senior IT decision-makers, business leaders in a named list of overseas companies — and turns that reach into sales conversations.

Three areas of work — running Paid/Organic LinkedIn/Social media campaigns against a named target-account/ audience list in target country’s); writing and publishing problem-solution & thought leadership focused content, from company leaders profile/ company pages; and capturing relevant enquiries/ conversations and routing them to Business Development.

The job is to generate demand and qualified leads, not just followers and Visitors.

You will:

- Plan & own the social media content calendar across leadership profiles, the company page, and the publishing of newsletters, posts, articles, blogs & videos.
- Maintain a target-account list for the UK, US and Australia and run LinkedIn campaigns against it — named companies, not broad job-title filters. Budget ~USD 2,500/month, one country at a time.
- Write 2–3 posts a week for each company leader, in their voice, based on real project work, insights and enablers.
- Use the full range of formats — polls, carousels, video, articles, newsletters — and brief Graphic designers or video editors as needed.




- React to Key Microsoft announcements and industry news with Soluzione’ s angle within 24–48 hours.
- Track & Route every qualified enquiry/Lead to Business Development within timelines.

You'll be measured on qualified leads, engagements and their cost, target-account reach and engagement in key Geographies, and meetings booked — not just follower count, impressions or likes.

Job Requirements

Non-negotiable

- Writing ability. You'll write posts/ articles /current as our leaders, in their voice. Tested with a sample post from a short brief.
- Trend judgement. Ability to spot an industry story worth entering, turn it into a useful post, and know which stories to skip.
- Experience-1–3 years in social media marketing, ideally B2B. Some hands-on paid social campaign experience — LinkedIn Campaign Manager preferred, Meta or Google Ads acceptable

Strongly preferred

- Hands-on paid social experience (LinkedIn Campaign Manager preferred; Meta or Google Ads considered)
- Understanding of account-based marketing — target lists, matched audiences, account-level targeting / reporting
- Strong written English for UK/US/Australian readers; samples required
- Content calendar ownership, not just execution
- Portfolio across at least three LinkedIn formats
- Organised — leads go stale, the 48-hour handover can't need chasing

Nice to have

- Business understanding of IT services, enterprise software, or consulting background
- Familiarity with CRMs , ERPs , AI tools etc
- Has run a newsletter, webinar series, or podcast-based campaigns

📌 Social Media Executive LinkedIn Demand Generation (Bhopal)
🏢 Soluzione IT
📍 Bhopal