Role Overview

Company: India Humanity Foundation

Location: India (Remote / Hybrid options available)

Experience: 2–3 Years

Employment Type: Full-time

Department: Digital Growth & Communications

About India Humanity Foundation

India Humanity Foundation is dedicated to driving sustainable social impact across communities in India. To expand our digital reach, increase awareness of our initiatives, and connect with volunteers, donors, and beneficiaries nationwide, we are strengthening our Digital Growth team.

We are looking for a SEO & Generative Engine Optimization (SEO GEO) Specialist with 2–3 years of experience. In this role, you will drive both traditional search engine visibility and next-generation AI search discoverability. You will optimize our digital presence across Google, Bing, ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other AI-powered platforms while building scalable content strategies that maximize organic growth and user engagement.

Key Responsibilities

1. SEO Strategy & Organic Growth

- Develop and execute comprehensive SEO strategies to improve organic rankings and website traffic.
- Conduct keyword research, competitor analysis, and search intent mapping using tools like Ahrefs, SEMrush, and Google Keyword Planner.
- Optimize on-page SEO elements including titles, meta descriptions, headings, URL structures, image optimization, and internal linking.
- Collaborate with content and development teams to implement technical SEO best practices.

2. Generative Engine Optimization (GEO)

- Optimize website content for AI-powered search platforms including ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and Microsoft Copilot.
- Create entity-rich, semantically structured content that increases the likelihood of AI citations and recommendations.
- Implement structured data (Schema.org), FAQ markup, knowledge panels,



and semantic relationships to improve AI discoverability.
- Monitor brand visibility and citations across AI search experiences and continuously refine content for better AI performance.

3. Technical SEO & Website Optimization

- Conduct regular technical SEO audits covering crawlability, indexing, XML sitemaps, robots.txt, canonical tags, redirects, and Core Web Vitals.
- Improve website architecture, internal linking, and page speed to enhance user experience and search performance.
- Resolve indexing and crawl issues using Google Search Console and Screaming Frog.
- Ensure SEO best practices are maintained across WordPress, Webflow, or other CMS platforms.

4. Content Optimization & Authority Building

- Optimize existing website content while identifying opportunities for new high-value content.
- Work closely with content creators to produce EEAT-focused, user-first content that performs well in both search engines and AI-generated answers.
- Build topical authority through content clusters, pillar pages, FAQs, and resource hubs.
- Ensure all content maintains accuracy, credibility, and aligns with Google's Helpful Content guidelines.

5. Analytics & Performance Tracking

- Monitor rankings, impressions, clicks, conversions, AI citations, and organic traffic using Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, and Looker Studio.
- Prepare monthly performance reports with actionable insights and recommendations.
- Track KPIs including keyword growth, AI visibility, user engagement, and conversion performance.





Required Skills & Qualifications

Experience

- 2–3 years of hands-on experience in SEO, Technical SEO, or Digital Marketing.
- Experience optimizing websites for both traditional search engines and emerging AI search platforms is highly preferred.
- Proven success in improving organic traffic, keyword rankings, and search visibility.

Technical Skills

- Strong understanding of Technical SEO, semantic search, structured data, schema markup, Core Web Vitals, and website architecture.
- Familiarity with AI-powered search platforms including ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and Microsoft Copilot.
- Proficiency with Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, Screaming Frog, and Looker Studio.
- Experience with WordPress, Webflow, or headless CMS platforms.
- Basic knowledge of HTML, CSS, JavaScript, and structured data implementation is an advantage.

Content & Analytical Skills

- Robust understanding of search intent, content optimization, topical authority, and entity-based SEO.
- Ability to analyze data, identify opportunities, and translate insights into measurable growth strategies.
- Excellent written communication and research skills.

Mindset

- Curious about evolving search technologies and AI-driven discovery.
- Data-driven, detail-oriented, and proactive in testing new optimization strategies.
- Passionate about leveraging digital marketing to create meaningful social impact.

What We Offer

- Opportunity to work on both traditional SEO and next-generation AI search optimization.
- A chance to contribute to a mission-driven organization creating measurable impact across India.
- Collaborative, learning-oriented, and innovation-focused work environment.
- Competitive NGO-sector compensation package with opportunities for continuous learning and career growth.

📌 SEO + GEO Specialist (Kolkata Metropolitan Area)
🏢 India Humanity Foundation
📍 Kolkata Metropolitan Area