Role Overview

We are looking for a technically skilled SEO & Digital Marketing Specialist with hands-on expertise across SEO, Google Business Profile, website SEO, Google Ads, email marketing, and SMS marketing.

Key Responsibilities

- Manage SEO activities including keyword research, on-page SEO, off-page SEO, technical SEO, and link building.
- Manage and improve Google Business Profile (GMB) visibility and local search presence.
- Handle website SEO, including technical audits, website health, keyword implementation, indexing, and search performance.
- Set up, manage, and optimize Google Ads, including keyword targeting, ad groups, bidding, budgets, and conversion tracking.
- Manage email marketing, including campaign setup, audience segmentation, scheduling, and performance tracking.
- Manage SMS marketing and customer communication campaigns.
- Conduct market and search landscape analysis to identify industry trends, keyword opportunities, content gaps, ranking strategies, and areas for improving search visibility.
- Monitor website and SEO performance through Google Search Console, Google Analytics,



and other relevant tools.
- Identify technical issues affecting search rankings and work on implementing appropriate solutions.
- Prepare SEO and performance reports with clear insights and recommendations.
- Stay updated with Google algorithm changes, SEO practices, and relevant digital marketing tools.

Requirements

- 2 - 5 years of hands-on experience in SEO and related digital marketing functions.
- Solid technical knowledge of SEO, Google Ads, GMB, website SEO, email marketing, and SMS marketing.
- Proficiency with tools such as Google Search Console, Google Analytics, Google Ads, SEMrush, Ahrefs, or similar platforms.
- Basic understanding of HTML, website structure, indexing, crawling, and technical SEO.
- Strong analytical and problem-solving skills.
- Ability to independently identify issues and implement solutions.
- Agency experience or experience working across multiple brands will be an added advantage.

📌 SEO & Digital Marketing Specialist (Raipur)
🏢 ASA Advertising
📍 Raipur