Role Overview The SEO Executive/Specialist will be responsible for developing and executing SEO strategies for Indeville's website and digital properties, with a solid focus on local SEO, service-based SEO, content strategy, technical SEO and lead generation.

This is a hands-on role for someone who can independently identify SEO opportunities, implement changes, track results and continuously improve organic performance.

Key Responsibilities

SEO Strategy & Execution

- Develop and execute on-page, off-page and technical SEO strategies.
- Conduct keyword research and identify high-intent commercial keywords.
- Build SEO strategies around services such as:

- Landscape Design

- Landscape Architecture

- Landscaping Services

- Terrace Gardens

- Balcony Gardens

- Vertical Gardens
- Corporate & Hospitality Landscaping

- Garden Maintenance
- Sustainable & Biophilic Landscaping
- Optimize existing website pages and create recommendations for new landing pages.
- Improve organic rankings, traffic and most importantly qualified organic leads.

Local SEO
- Manage and optimize Google Business Profiles for relevant locations.
- Develop location-based SEO strategies for Bangalore, Delhi NCR and other target markets.
- Improve local search visibility and Google Maps rankings.
- Manage local citations and business listings.
- Identify opportunities to rank for "near me", city and service-specific searches.

Content SEO
- Create SEO briefs for blogs, service pages and landing pages.
- Work closely with the content team to ensure content follows SEO best practices.
- Identify content gaps and opportunities to build topical authority.
- Optimize titles, meta descriptions, headings, internal links and content structure.

Technical SEO
- Identify technical SEO issues affecting crawling, indexing and rankings.




- Monitor website speed, Core Web Vitals, mobile usability and structured data.
- Manage XML sitemaps, robots.txt, canonicalisation and indexing issues.
- Coordinate with developers when technical changes are required.

Link Building & Off-Page SEO
- Develop ethical and relevant link-building strategies.
- Identify industry-relevant websites, directories, publications and partnership opportunities.
- Build backlinks through digital PR, outreach, guest contributions and relevant industry resources.
- Monitor backlink quality and identify potentially harmful links.

Analytics & Reporting
- Monitor performance using Google Search Console and Google Analytics 4.
- Track keyword rankings, organic traffic, landing-page performance and conversions.
- Prepare monthly SEO reports with clear insights and action points.
- Track SEO-generated enquiries and work towards improving lead quality and conversion.

Required Skills
- 15 years of hands-on SEO experience.
- Strong understanding of On-Page, Off-Page, Technical and Local SEO.
- Good knowledge of keyword research and search intent.
- Experience with Google Search Console and Google Analytics 4.
- Familiarity with SEO tools such as Ahrefs, SEMrush, Ubersuggest, Screaming Frog or similar.
- Understanding of WordPress or other CMS platforms.
- Good understanding of internal linking and content optimisation.
- Basic understanding of HTML/CSS and website structure.




- Strong analytical and problem-solving skills.
- Good written English and ability to work with content teams.

Preferred Experience Candidates with experience in real estate, architecture, interior design, landscaping, construction, home improvement, hospitality, e-commerce or other service-based businesses will be preferred.

Experience in local SEO and lead-generation SEO will be a strong advantage.

What We Are Looking For

We are not looking for someone who only submits monthly SEO reports.

We want someone who

- Takes ownership of organic growth.
- Can identify why a page is not ranking and recommend corrective action.
- Understands the difference between traffic and qualified leads.
- Can independently research keywords and competitors.
- Is comfortable experimenting, testing and improving strategies.
- Keeps up with Google's evolving search algorithms.
- Can work closely with designers, content creators, developers and business teams.

Key Performance Indicators Performance will primarily be evaluated on:
- Growth in qualified organic leads.
- Improvement in rankings for target commercial keywords.
- Growth in relevant organic traffic.
- Growth in local search visibility.
- Improvement in organic conversion rates.
- Growth in high-quality referring domains.
- Technical SEO health of the website.

Why Join Indeville?
- Work with a growing design, landscape and sustainability-focused company.
- Opportunity to build SEO strategy rather than simply execute instructions.
- Direct exposure to business, marketing and lead-generation objectives.
- Opportunity to build a strong digital presence in a highly competitive service industry.
- Scope to grow into an SEO Manager / Digital Growth Manager role.

📌 Seo Content Writer (Bengaluru)
🏢 Indeville Design Studio
📍 Bengaluru