Job Description Brand Strategy Partner
n Experience: 6+ years
n Location- Gurugram, Haryana, India.
n Key Responsibilities
n n Understand and define the core target audience across demographics, psychographics, behaviours, attitudes, and cultural mindsets.
n Develop consumer and cultural insights to shape brand development, communication, and product/platform ideation.
n Build brand positioning, architecture, brand platforms, and value propositions.
n Develop clear and compelling creative briefs, including communication objectives and messaging hierarchy.
n Work across ATL, Digital, Social, and integrated communication channels, including different markets and regions.
n Stay closely connected to popular culture, consumer trends, social media, and emerging cultural movements.
n Identify relevant trends and translate them into meaningful opportunities for brands.
n Partner with the Account Director to lead client relationships and act as a senior strategic partner.




n Present and sell strategic recommendations and ideas confidently to clients and internal stakeholders.
n Lead, mentor, and develop junior strategic planning talent.
n n Skills & Competencies
n n Excellent verbal and written English communication skills.
n Solid understanding of qualitative and quantitative research and its application to strategy.
n Strong understanding of consumer behaviour, culture, and trends.
n Excellent critical, analytical, creative, and lateral thinking skills.
n Strong storytelling, presentation, and writing abilities.
n Digitally savvy with a strong understanding of social media and digital developments.
n Strong client management and stakeholder communication skills.
n Ability to work independently as well as collaboratively across teams.
n Strong leadership and mentoring skills.
n

📌 Brand Strategy Partner (Gurugram)
🏢 Publicis Groupe India
📍 Gurugram