Job Description ABD Maestro Private Limited is shaping the future of luxury & super-premium spirits in India and we're looking for people who can turn great brands into unforgettable experiences.
n Backed by Allied Blenders and Distillers Ltd. and co-created with Ranveer Singh, our portfolio is bold, premium, and built for today's India.
n Purpose of the role:
n The Manager Special Accounts – On Premise will be responsible for driving sales and brand presence in high end bars,restaurants, starred hotels, and other high-profile on-premise venues. This role involves developing and executing sales strategies, building strong relationships with key stakeholders, and ensuring that the brand is well-represented in all
n identified on-premise locations. The ideal candidate should have a deep understanding of the alcobev industry, excellent negotiation skills and have a passion for creating memorable experiences for consumers.
n Detailed Responsibility:
n n Account Management:
n n n Build and maintain solid relationships with key on-premise accounts, including high end bars, restaurants, hotels, Starred Properties and other high-profile clubs & event venues.
n Regularly visit on-premise accounts to ensure brand visibility, product availability, and compliance with promotional standards.
n Focus on the width of distribution and expand the presence of the brand in the on-premise channel.
n n 2 . Sales Strategy & Execution:
n n In consultation with Head – On Premise, develop and execute sales strategies tailored to the on-premise channel, with a focus on driving volume and market share.
n Collaborate with the sales and marketing teams to create and implement promotional programs that enhance brand awareness and drive sales.
n Monitor sales performance against targets and in consultation with the Head – On Premise adjust strategies as needed to achieve objectives.
n n 3. Brand Activation:




n n Plan and execute brand activation events and promotions at identified on-premise locations to engage consumers and drive trial and conversion.
n Ensure that all on-premise activations are aligned with the brand's identity and marketing objectives.
n Work with the marketing team to develop point-of-sale materials, menus, and other collateral to support brand presence.
n n 4.Training & Education:
n n Train and educate on-premise staff (e.g., bartenders, servers, managers) on the brand's products, key selling points, and proper serving techniques.
n Provide ongoing support and training to ensure that staff can effectively promote the brand to consumers.
n n 5. Market Intelligence:
n n Stay informed about industry trends, competitor activities, and changes in consumer preferences within the on-premise channel.
n Provide regular feedback and insights to the sales and marketing teams to inform future strategies and initiatives.
n n 6. Reporting & Analysis:
n n Prepare and submit monthly reports on sales performance, market conditions, and account activities.
n Analyse sales data to identify trends, opportunities, and areas for improvement.
n n 7. Others:
n n Willingness to travel frequently to visit accounts, attend events which would also include working late evenings.
n Passion for the alcohol beverage industry and a strong understanding of brand marketing.
n n Experience:
n n 5-10 years of experience.
n Experience in Key Accounts/ Institutionalized Sales in alcohol beverage industry will be preferred.
n Experience in F&B;, hospitality, especially in bartending, event management preferred.
n Minimum of 3-5 years of experience in sales or account management within the alcobev industry, specifically in the on-premise channel.
n n Educational Qualification:
n n Bachelor's degree in Business, Marketing, Hospitality, or a related field.
n Proven track record of meeting or exceeding sales targets.
n MBA preferred.
n

📌 Manager - Special Accounts (Hyderabad)
🏢 ABD Maestro
📍 Hyderabad