Experience Required: Minimum 2 Years

Work Schedule: 5 Days a Week

Employment Type: Full-Time

About the Role

HBG Knowledge is looking for an experienced and performance-driven SEO Specialist who understands the current search landscape and can manage SEO activities across 5 different brands .

The ideal candidate should have hands-on experience in improving organic visibility, building SEO strategies from the ground up, and helping new websites achieve rankings and sustainable organic traffic . The candidate should stay updated with the latest developments in Google Search, AI-driven search, AEO, GEO, technical SEO, content optimization, and changing search behavior.

Key Responsibilities

- Manage end-to-end SEO activities for 5 HBG brands .
- Develop and execute SEO strategies aligned with each brand's business objectives.
- Handle SEO for both new and established websites .
- Demonstrate experience in helping newly launched websites gain organic rankings and visibility.
- Conduct detailed keyword research, search intent analysis, competitor analysis, and content gap analysis.
- Plan and implement on-page, off-page, technical, local, and content SEO strategies.
- Identify and resolve keyword cannibalization, indexing, crawling, internal linking, and site architecture issues.
- Optimize website content for Google Search, AI Overviews, answer engines, and generative AI platforms .
- Apply current SEO practices related to E-E-A-T, entity SEO, topical authority, structured data, and semantic search .
- Work closely with content writers, developers, and designers to implement SEO recommendations.




- Conduct regular technical SEO audits and provide clear implementation recommendations.
- Monitor rankings, organic traffic, leads, conversions, impressions, CTR, and other SEO KPIs.
- Analyze performance through Google Search Console, GA4, and other SEO platforms.
- Identify ranking drops and growth opportunities and take corrective action proactively.
- Build strong internal linking and topical authority structures across websites.
- Develop ethical and sustainable link-building and digital authority strategies.
- Prepare monthly SEO performance reports with insights, challenges, and next-step recommendations.
- Stay updated with Google algorithm changes, search engine guidelines, AI search developments, and industry trends.

Required Skills & Experience
- Minimum 2 years of hands-on SEO experience .
- Proven experience managing multiple websites or brands simultaneously.
- Experience ranking recent websites from an early stage will be strongly preferred.
- Strong understanding of current SEO trends and Google Search developments.
- Strong knowledge of:
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Keyword Research
- Competitor Analysis
- Content SEO
- E-E-A-T
- Entity SEO
- Topical Authority
- Schema Markup
- AEO and GEO




- AI Search Optimization
- Internal Linking
- Website Architecture
- Hands-on knowledge of Google Search Console and Google Analytics 4 .
- Familiarity with SEO tools such as Ahrefs, Semrush, Screaming Frog, or similar platforms.
- Ability to understand data and translate insights into actionable SEO strategies.
- Good communication, reporting, research, and coordination skills.
- Ability to independently prioritize and manage SEO activities across multiple brands.

What We Are Looking For We are looking for someone who does more than follow traditional SEO checklists. The candidate should understand how search is evolving in the age of AI and should be capable of developing strategies that improve a brand's visibility across traditional search engines as well as emerging AI-powered discovery platforms.

The right candidate should be proactive, analytical, execution-focused, and confident in taking ownership of SEO performance across multiple brands.

Why Join HBG Knowledge?

- 5-day working week
- Opportunity to manage and grow 5 different brands
- Exposure to multiple industries, audiences, and SEO challenges
- Opportunity to work on modern SEO, AEO, GEO, AI Search, and Entity SEO strategies
- Ownership of projects from strategy to execution
- Performance-focused environment with opportunities for professional growth

If you have successfully improved organic rankings, helped new websites establish search visibility, and understand where SEO is heading next, we would like to hear from you.

📌 Senior Seo Specialist (Gurugram)
🏢 High Beam Global (HBG)
📍 Gurugram