About the Role

Beverage Trade Network is looking for a confident and target-driven Telesales Representative to sell exhibitor booths, sponsorship packages and promotional opportunities for our international beverage trade shows.

You will contact wineries, distilleries, breweries, importers, distributors, private-label suppliers and other beverage companies across the United States, United Kingdom and international markets. Your objective will be to understand their business goals, explain the commercial value of participating in our events and convert qualified prospects into exhibitors and sponsors.

This is a revenue-focused sales role for someone who enjoys speaking with international customers, building relationships, following up consistently and closing deals.

Key Responsibilities

Sell exhibitor booths, sponsorships, speaking opportunities and promotional packages for BTN trade shows.
Make outbound calls to wineries, distilleries, breweries, importers, distributors and beverage-industry suppliers.
Generate new leads through industry databases, LinkedIn, email campaigns and market research.
Explain event audiences, buyer profiles, exhibitor benefits and package options clearly.
Understand each prospect’s market-entry, distribution, private-label, sourcing or buyer-development goals.
Conduct sales presentations over Zoom or Google Meet.
Prepare and send proposals, quotations, floor plans and exhibitor information.
Follow up consistently with prospects through telephone, email, LinkedIn and WhatsApp.
Convert qualified leads into confirmed exhibitors, sponsors and partners.
Upsell advertising, speaking, buyer-meeting and other promotional packages.
Reconnect with past exhibitors and encourage them to return for upcoming editions.




Maintain accurate records of calls, leads, follow-ups and opportunities in the CRM.
Work closely with the marketing, data and event operations teams.
Meet weekly activity targets and monthly revenue goals.
Provide regular pipeline, conversion and sales forecast reports.

What You Will Sell

Exhibition booths
Sponsorship packages
Conference and speaking opportunities
Buyer-meeting and pitch-session packages
Product showcases and tasting opportunities
Event advertising and branding packages
Digital media and newsletter promotions
Competition, trade-show and media bundles

Ideal Candidate

One to four years of experience in telesales, inside sales, business development or international sales.
Experience selling exhibitions, conferences, sponsorships, media, advertising or B2B services is preferred.
Robust spoken and written English.
Confident speaking with business owners, founders, sales directors and export managers.
Comfortable making a high volume of outbound calls.
Able to present commercial packages and negotiate confidently.
Strong follow-up discipline and ability to manage a long sales pipeline.
Comfortable working toward individual activity, conversion and revenue targets.
Familiarity with CRM software, LinkedIn, Zoom and email marketing tools.
Willingness to work evening or night shifts aligned with U.S. and U.K. business hours.




Knowledge of the wine, spirits, beer or hospitality industries is an advantage but not essential.

Key Performance Indicators

Outbound calls and meaningful sales conversations
Qualified opportunities generated
Proposals and quotations sent
Follow-up completion rate
Exhibitor and sponsorship conversions
Monthly revenue achieved
Average package value
Repeat exhibitor renewals
CRM accuracy and pipeline management

What We Offer

Fixed salary plus performance-based sales incentives
Opportunity to sell established international trade shows
Access to a global database of beverage-industry companies
Sales training, scripts, email templates and event materials
Direct exposure to international beverage markets
Opportunities to grow into a Senior Sales Executive or Sales Manager role
Fast-paced and entrepreneurial working environment

About Beverage Trade Network

Beverage Trade Network is a global B2B drinks-media and events company connecting wine, spirits and beer producers with importers, distributors, retailers and hospitality buyers.
Our international events include the International Bulk Wine and Spirits Show in San Francisco and London, along with competitions, conferences, media platforms and buyer-development programs serving the global beverage industry.

How to Apply

Send your CV along with a short note explaining your telesales or business-development experience. Please include any experience selling trade shows, sponsorships, advertising, media packages or other B2B services.

Join Beverage Trade Network and help international beverage companies connect with buyers, build distribution and grow in new markets.

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