Job Description Drive revenue from the B2C/B2B ecosystem of Channel Partners nationwide. Continuously work on the digital transformation journey, improve existing products, or build new products for partners. Introduce new models of channel development & engagement. Overall responsible for channel-wise sales revenue, partner ROI, service to partners & NPS.
n Channel Development
n n Introduce new digital technologies to scale the partner channel ecosystem & Operations
n Digitally transform the current processes and ways of working like partner portal, digital onboarding, corporate portal etc.
n Develop recent channel management models like Master Franchise, Rural franchise, Key Accounts etc.
n Define and implement channel segmentation, value proposition & acquisition strategy
n Conduct in-depth research to identify new market opportunities and consumer preferences to run a geo-based expansion strategy for the franchise channel
n n Partner Management & Engagement:
n n Responsible for key channel metrics for partner management like revenue, ROI, partner SLA management, compliance, partner training & channel NPS
n Defining & driving engagement programs for B2B & B2C channel partners to improve operational efficiency
n Closely work with Sales Heads on the GTM and Channel Activation Strategy and roll out channel-wise activation programs to drive sales
n Run Special Key Account Management programs for top clients
n Define and monitor Key partner performance KPIs like NPS, store operations, brand guidelines, compliance, complaints, etc.
n Driving productivity of channels (B2C & B2B)



via different business propositions & programs
n n Partner Development
n n Onboard new partners and responsible for creating and implementing post-onboarding partner success journey
n Use digital properties given to franchise for enabling DIY marketing tools like partner portal, AI/ML recommendation engine usage, OBD, GMB, SNS
n Staging the channel partners in different buckets basis the aging of the channel partners & defining the growth plan through market support for each category, like Matured Vs Maturing Vs. newly onboarded
n Building new avenues for growth, sustaining the existing ones, and responsible for bringing in revenues for franchise partners
n Ensure the benchmark level of skilling of the partner & its employees
n n Channel Activation:
n n Design and execute annual channel activation roadmap across tier 1/ 2/ 3 & rural cities.
n Budget management and promotional spending to maximize ROI and budget efficiency
n n People management
n n Hire, develop, coach, and lead successful team leaders with high-quality personnel to deliver profitable growth
n Motivate & mentor diverse team to achieve key performance targets
n n n Experience: 10 to 12 years
n Qualification Background: MBA from a reputed business school
n Prior Experience/Background: Minimum of 5 years of experience dealing with franchisee/retail/distributors business management.
n Experience in designing and implementing tech-enabled partner management programs.
n Preferred Industry: QSR, Retail, Telecom, Tyre, Consumer Durables, FMCG, etc.
n Stint in sales is preferred
n

📌 GM - Channel Marketing (Gurugram)
🏢 Dr Lal Pathlabs
📍 Gurugram