Experience: 6+ years

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What must you have

- 6+ years of copywriting experience in a digital marketing agency, with a strong background in creative ideation for brands and clients.
- Proven experience in overseeing copy and managing a team of copywriters.
- Expertise in developing and leading content strategy for brands and clients
- Experience in delivering pitches successfully, showcasing creativity and strategic thinking.
- Client-facing skills and/or experience in managing relationships with external points of contact
- Experience in delivering campaigns and their content beyond the digital media ecosystem
- Effortless communication skills and outstanding command over language

What Your Day Looks Like:
- Review and prioritize ongoing projects.
- Conduct a brainstorming session with the copy team for upcoming campaigns.
- Collaborate with the strategy team to align content and copy efforts.
- Provide feedback on ongoing copywriting projects and ensure alignment with content strategy.
- Lead a client pitch session, presenting creative concepts and copywriting strategies.
- Review content strategy plans for upcoming campaigns.
- Track and ensure the optimum utilisation of writers such that no team member is either overworked or under-worked

Key Responsibility
- Generate creative ideas aligned with marketing objectives for brands and clients.




- Ensure innovative and effective solutions throughout the copywriting process.
- Oversee and lead the execution of copy for various projects, maintaining quality and brand alignment.
- Guide and lead a team of copywriters to consistently deliver impactful and cohesive messaging.
- Manage and mentor the copywriting team, providing constructive feedback for enhanced creativity.
- Collaborate closely with the strategy team to integrate creative concepts into brand strategies.
- Align copywriting efforts with strategic goals and client objectives.
- Lead the development and execution of content strategies, ensuring resonance with target audiences.
- Actively participate in pitches, contributing creative insights and translating ideas into compelling narratives during client presentations.
- Supervise content strategy, ideation, and conceptualization for assigned brands/projects.
- Encourage feedback and creative inputs during team discussions, improving copy-related processes.
- Identify hiring requirements, report them to supervisor(s), and ensure smooth onboarding of newly hired talent

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Manager - Copy (Entertainment) (Mumbai)
🏢 White Rivers Media
📍 Mumbai