Job Title: Digital Marketing Executive

Department: Marketing

Employment Type: Full time

Location: Noida Sector 132

Experience: 1–3 years

Reports To: Marketing Manager / Head of Marketing

About the Role

We are looking for a creative, analytical, and results-driven Digital Marketing Executive to support and execute our digital marketing initiatives. The ideal candidate will be responsible for increasing brand visibility, generating leads, managing digital campaigns, and improving online engagement across various platforms.

Key Responsibilities

- Plan and execute digital marketing campaigns across search engines, social media, email, and other digital channels.
- Manage and optimize company social media profiles and content.
- Create engaging content for websites, social media, blogs, email campaigns, and promotional materials.
- Implement and monitor SEO and SEM strategies to improve website traffic and search rankings.
- Manage paid advertising campaigns through platforms such as Google Ads and social media advertising channels.
- Monitor website traffic, campaign performance, leads, conversions, and other key marketing metrics.
- Use tools such as Google Analytics, Google Search Console, Google Ads, and social media insights to analyze performance.
- Conduct keyword research, competitor analysis, and market research.
- Coordinate with designers, content writers, sales teams, and other departments to execute marketing campaigns.
- Develop and maintain email marketing campaigns and databases.
- Identify new digital marketing trends, tools,



and opportunities to improve campaign performance.
- Prepare regular reports on campaign performance and provide actionable recommendations.
- Ensure consistent brand messaging across all digital channels.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in digital marketing; freshers with relevant skills or certifications may also be considered.
- Good understanding of SEO, SEM, social media marketing, email marketing, and online advertising.
- Experience with Google Ads and Google Analytics is preferred.
- Strong written and verbal communication skills.
- Basic knowledge of content creation, Canva, or similar design tools.
- Analytical mindset with the ability to interpret campaign data and performance metrics.
- Good organizational and time-management skills.
- Ability to work independently as well as in a team.
- Willingness to learn and adapt to new digital marketing tools and trends.

Key Performance Indicators (KPIs)
- Website traffic and organic growth
- Lead generation and conversion rate
- Social media engagement and follower growth
- Search engine rankings
- Paid campaign ROI/ROAS
- Cost per lead/customer acquisition
- Email campaign performance
- Overall digital campaign effectiveness
- Contact- HR Rahul
- Mobile NO. (phone hidden)

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits

- Paid sick time
- Provident Fund

Work Location: In person

📌 Senior Digital Marketing Executive (Noida)
🏢 NPR Infra Advisors
📍 Noida