Designation - Team Lead - Retention Marketing

Location: Gurugram

Experience: 2+ years

Department: Retention & CRM

About Lyxel&Flamingo;

Lyxel&Flamingo; is a leading digital agency specializing in
performance marketing, retention marketing, and data-driven customer engagement strategies
. We work with top brands to drive retention, maximize customer lifetime value, and build solid engagement strategies across digital channels.

Role Overview

We are looking for a
Retention Marketing
to grow our retention marketing practice. The ideal candidate is
hands-on with retention tools like MoEngage, Clevertap, WebEngage
, and has
deep expertise in lifecycle marketing, customer segmentation, and first-party data strategies
. The role requires a
robust understanding of retention channels like WhatsApp, Email, Push Notifications, and App Personalization
while ensuring seamless orchestration of customer journeys across touchpoints.

Key Responsibilities

Strategic Leadership & Execution
Define and execute a
best-in-class retention marketing strategy




that improves customer engagement, loyalty, and revenue growth for our clients.
Lead
end-to-end campaign planning, execution, and optimization
across WhatsApp, Email, Push Notifications, and in-app personalization.
Implement
multi-channel automation workflows
using platforms like
MoEngage, Clevertap, and WebEngage
to enhance customer experience and lifecycle marketing.
Drive
data-driven personalization
to create hyper-relevant customer journeys and maximize engagement.

Client & Stakeholder Management
Act as a
strategic advisor
to brands on retention marketing, CRM, and customer lifecycle strategies.
Work closely with
brand teams, product teams, and growth marketing leaders
to align retention efforts with business objectives.
Present
performance reports, insights, and recommendations
to clients, ensuring continuous optimization.

First-Party Data & Customer Insights
Leverage
first-party data and customer segmentati

📌 Retention Marketing Manager Gurugram
🏢 Lyxel&Flamingo (L&F)
📍 Gurugram