JOB DESCRIPTION – BUSINESS DEVELOPMENT MANAGER

Position Title

Business Development Manager (BDM)

Department

Sales & Business Development

Reporting To

Manager – Sales & Business Development

Location

Bharuch Gujarat

Employment Type

Full Time – Field Sales

Experience Required

2 – 5 years in B2B / B2C, Industrial Sales, Institutional Sales experience in Coal

Qualification

Any Graduate

Travel

Extensive travel within assigned territory

1. Position Summary

Responsible for developing new business and expanding the assigned territory for Coal Supply & Industrial Fuel Solutions. The role involves identifying coal-consuming industries, generating leads, understanding customer requirements, offering suitable coal grades, negotiating commercial terms, closing orders and maintaining long-term customer relationships.

2. Key Responsibilities

2.1 Lead Generation and Prospecting

- Identify and develop new customers through market visits, references, cold calling, industry networks.
- Target Manufacturing companies like Pharmaceutical, Chemical, Paper, Steel, Sponge Iron, Cement, Agro Industries and other coal-consuming industries.
- Build and maintain a strong customer/lead database and classify leads as Hot / Warm / Cold.

2.2 Sales and Revenue Generation

- Achieve monthly, quarterly and annual sales targets.
- Understand customer requirements regarding coal quantity, size, GCV, ash, moisture and other quality parameters.
- Promote suitable Steam Coal, Slack Coal and ROM Coal as per customer requirements.
- Prepare quotations,



negotiate prices and commercial terms and close orders.
- Follow up on POs, advance payments, dispatches, deliveries and outstanding receivables.

2.3 Coal Supply & Coordination

- Coordinate with procurement, logistics and operations teams for timely supply.
- Monitor dispatches, delivery schedules, quantity and quality-related requirements.
- Coordinate with customers regarding sampling, testing and quality issues.
- Ensure smooth execution of orders and resolve customer concerns.

2.4 Customer Relationship Management

- Develop and maintain strong relationships with Purchase, Commercial, Plant and Management teams.
- Conduct regular customer visits and follow-ups.
- Generate repeat orders, referrals and long-term supply opportunities.
- Address customer complaints and coordinate for timely resolution.

2.5 Market Intelligence

- Track coal prices, availability, demand and competitor activities.
- Identify new coal-consuming industries and emerging business opportunities.
- Monitor market trends, customer requirements and applicable industry developments.
- Share market feedback and business opportunities with management.

2.6 Reporting and Documentation

- Maintain Daily Sales Report,



Lead Tracker and customer database.
- Submit weekly/monthly sales and market reports.
- Track enquiries, quotations, orders, sales and collections.
- Participate in sales review meetings with complete data and updates.

3. Key Performance Indicators

- Achievement of monthly/quarterly sales targets.
- New qualified leads and customer acquisitions.
- Customer visits and enquiries generated.
- Lead-to-order conversion ratio.
- Sales volume and revenue generated.
- Repeat orders and customer retention.
- Timely collection of receivables.
- Accuracy and timeliness of reporting.

4. Required Qualifications and Experience

- B.E./B.TECH/ MBA Or Graduate of any stream.
- 2–5 years of experience in B2B, B2C, Industrial, Institutional or Project Sales.
- Experience in Coal, Steel, Cement, Power or related industries will be an advantage.

5. Skills and Competencies

- Strong communication, negotiation and relationship-management skills.
- Basic understanding of coal quality parameters – GCV, Ash, Moisture, Size, ADB/ARB, etc.
- Strong sales, follow-up and order-closing abilities.
- Target-oriented and comfortable with extensive field travel.
- Valuable knowledge of MS Excel, Word and CRM/reporting tools.
- English, Hindi and regional language proficiency preferred.

6. Compensation and Growth

- Fixed Salary + Performance-Linked Incentives.
- Travel/Conveyance and other allowances as per company policy.
- Career growth opportunities based on performance and business contribution.

📌 Business Development Manager (Bharuch)
🏢 Centurion Energy (I) Private
📍 Bharuch