Role & responsibilities

Senior Analyst Business Planning & Commercial Analytics

Location: Gurugram (Preferred)

Department: Business Strategy & Commercial Operations

Brand: HomeEssentials

About the Company

HomeEssentials is one of India's fastest-growing Home & Kitchen brands, building a strong omnichannel presence across D2C, Ecommerce Marketplaces, and Quick Commerce platforms. We continuously innovate, launch trending products, and leverage data to drive sustainable growth.

We are looking for a highly analytical professional who can become the backbone of our commercial planning by combining business intelligence with inventory planning, demand forecasting, financial analysis, and operational excellence.

Role Overview The Senior Analyst will be responsible for monitoring and improving the overall health of the business across D2C, Ecommerce, and Quick Commerce channels.

The role requires ownership of demand planning, inventory forecasting, replenishment planning, commercial analytics, business performance dashboards, and profitability analysis while working closely with Category, Operations, Finance, Marketing, and Sales teams.

This role is ideal for someone who enjoys solving business problems through data and translating insights into actionable business decisions.

Key Responsibilities

Business Performance Monitoring

- Develop daily, weekly, and monthly business dashboards.
- Monitor overall business KPIs across D2C, Ecommerce, and Quick Commerce.
- Track Sales, GMV, Revenue, Orders, ASP, AOV, Conversion, Traffic, Repeat Rate, Fill Rate, and Return metrics. Identify performance trends, business risks, and growth opportunities.
- Present actionable insights to leadership. Demand Forecasting & Sales Planning
- Build SKU-level demand forecasts across all sales channels.
- Forecast weekly and monthly sales using historical trends, seasonality, promotions, and marketing plans.
- Coordinate with Category and Marketing teams to improve forecast accuracy.
- Prepare rolling demand plans for 30, 60, and 90-day horizons.
- Monitor forecast vs actual performance and recommend improvements.

Inventory Planning & Replenishment
- Prepare inventory requirements for all channels.




- Calculate reorder quantities and safety stock levels.
- Monitor inventory ageing and slow-moving stock.
- Ensure optimal inventory without stock-outs or overstocking.
- Plan procurement and replenishment in coordination with Supply Chain.
- Track Days of Inventory (DOI), Inventory Turnover, and Stock Cover.

Commercial & P&L; Management
- Prepare channel-wise profitability reports.
- Analyze contribution margin by SKU and category.
- Track gross margins and promotional impact.
- Evaluate pricing strategies and discount effectiveness.
- Monitor logistics, warehousing, marketplace fees, commissions, and operational costs.
- Support monthly business reviews with financial insights.

Ecommerce & Quick Commerce Analytics
- Monitor platform-wise business performance (Amazon, Flipkart, Blinkit, Zepto, Instamart, etc.).
- Analyze assortment productivity.
- Identify opportunities for assortment expansion.
- Evaluate campaign effectiveness.
- Monitor Buy Box performance, stock availability, and listing health.
- Support category growth initiatives using data-driven recommendations.

Data Analytics & Reporting
- Build automated dashboards using Excel, Power BI, Tableau, or Looker Studio.
- Generate MIS reports for leadership.
- Maintain business trackers and KPI scorecards.
- Improve reporting automation and reduce manual effort.

Cross-functional Collaboration

Work closely with

- Category Management
- Supply Chain
- Procurement
- Finance
- Marketing
- Marketplace Operations
- Product Team
- Leadership

to ensure accurate planning and efficient execution.

Key Metrics Owned

- Sales Growth
- Revenue
- GMV
- Contribution Margin
- Gross Margin
- Forecast Accuracy
- Inventory Turns
- Days of Inventory
- Fill Rate
- Service Level
- Stock-outs
- Inventory Ageing




- Working Capital
- SKU Productivity
- Channel-wise P&L;
- Reorder Accuracy
- OTIF (On-Time In-Full)
- Order Fulfilment Efficiency

Required Skills

Technical Skills

- Advanced Microsoft Excel
- Power BI / Tableau / Looker Studio
- SQL (Preferred)
- Strong analytical and financial modelling skills
- Demand forecasting techniques
- Inventory planning methodologies
- Business reporting
- Data visualization
- Commercial analytics
- P&L; analysis
- Scenario planning

Business Skills
- Demand Planning
- Inventory Management
- Supply Planning
- Commercial Planning
- Financial Analysis
- Business Forecasting
- Ecommerce Operations
- Marketplace Analytics
- Quick Commerce Analytics
- Pricing Analysis
- Category Analytics
- Vendor Planning
- Data Interpretation

Qualifications
- Bachelor's degree in Engineering, Commerce, Economics, Mathematics, Statistics, or Business.
- MBA (Preferred).

Experience
- 3-6 years of experience in Business Analytics, Commercial Analytics, Demand Planning, Supply Chain Analytics, or Ecommerce Analytics.
- Experience in consumer brands, FMCG, D2C, Ecommerce, Retail, or Quick Commerce preferred.
- Experience with inventory planning and financial reporting is highly desirable.

Ideal Candidate The ideal candidate is someone who:
- Thinks analytically and solves problems using data.
- Can convert complex datasets into meaningful business insights.
- Understands both commercial and operational aspects of an omnichannel business.
- Has robust ownership and attention to detail.
- Is comfortable working in a fast-paced startup environment.
- Can influence decisions through structured analysis.
- Communicates effectively with cross-functional stakeholders.

Success in the First 6 Months
- Improve demand forecast accuracy.
- Reduce stock-outs while maintaining healthy inventory levels.
- Build automated business dashboards for leadership.
- Enhance inventory planning efficiency.
- Deliver actionable profitability insights.
- Improve SKU-level planning across D2C, Ecommerce, and Quick Commerce.
- Establish a robust monthly business review process driven by data.

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