Job Description Times Network is looking for a passionate, strategic, and execution-focused lead to spearhead our YouTube vertical. The ideal candidate will drive the end-to-end content strategy for video content, build high-impact editorial franchises, and lead a team that creates compelling, audience-first journalism for India's fastest-growing international digital news audience.
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n This role requires a deep understanding of the YouTube ecosystem, strong editorial instincts, data-driven decision-making, and the ability to translate news and current affairs into engaging, high-retention video formats.
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n Key Responsibilities
n 1. YouTube Content Strategy
n n Lead the editorial strategy for our international team.
n Develop and execute a content roadmap for explainers, documentaries, interviews, special series, and long-form news programming.
n Identify emerging trends, audience interests, and content opportunities to drive sustained channel growth.
n Build scalable content franchises that strengthen brand identity and audience loyalty.
n n 2. Editorial Leadership & Production
n n Own the complete content lifecycle—from ideation and scripting to production, publishing, and post-launch optimization.
n Ensure all content meets the highest editorial, legal, and ethical standards.
n Work closely with producers, reporters, editors, designers, and video production teams to deliver high-quality storytelling.
n Drive innovation in storytelling formats, visual presentation, and audience engagement.
n n 3. Audience Growth & Channel Performance




n n Develop strategies to increase watch time, subscriber growth, audience retention, and overall channel performance.
n Monitor analytics and audience behavior to refine content strategy and improve performance.
n Stay ahead of YouTube algorithm updates, creator trends, and platform best practices.
n n 4. Team Leadership
n n Lead, mentor, and manage a team of producers, writers, video editors and digital journalists.
n Foster a high-performance, collaborative, and innovation-driven newsroom culture.
n n 5. Cross-functional Collaboration
n n Partner with editorial, social media, product, marketing, and analytics teams to maximize content reach and impact.
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n What We're Looking For
n n Proven experience leading YouTube content strategy, preferably in digital news, media, or current affairs.
n Strong editorial judgment with an excellent understanding of international news and audience preferences.
n Deep knowledge of YouTube Studio, audience analytics, SEO, watch-time optimization, and content performance metrics.
n Demonstrated success in growing YouTube channels through data-driven content strategies.
n Strong leadership, stakeholder management, and team-building capabilities.
n Ability to thrive in a quick-paced, deadline-driven newsroom environment.
n Excellent communication, planning, and project management skills.
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n Preferred Qualifications
n n 10-15+ years of experience in digital media, with significant experience managing YouTube.
n Hands-on understanding of digital video production workflows and storytelling techniques.
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📌 Lead - YouTube | International News (Noida)
🏢 Times Network
📍 Noida