– MARKETING HEAD

Company: Heeraji Fashion LLP

Industry: Men’s Apparel, Garments & Fashion

Location: Bangalore

Experience: 7–10 Years

Salary: ₹8,00,000 – ₹12,00,000 per annum, depending on experience and capability

Travel: Yes, as required

Position Overview

We are looking for an experienced and result-oriented Marketing Head to lead the company’s branding, digital marketing, agency coordination and promotional activities for our men’s apparel business, including shirts, trousers and other fashion products.

The candidate will be responsible for developing and executing marketing strategies, coordinating with external agencies, managing SEO and digital marketing partners, identifying influencers, improving brand visibility and driving customer engagement across online and offline channels.

Key Responsibilities1. Marketing Strategy & Brand Development

- Develop and execute comprehensive marketing strategies aligned with business and sales objectives.
- Build and strengthen the company’s brands and market positioning.
- Plan brand awareness and promotional campaigns for apparel and fashion products.
- Identify new marketing opportunities, trends and customer segments.
- Work closely with the Sales Head to support business growth through effective marketing initiatives.

2. Agency & Vendor Coordination
- Identify, appoint and coordinate with third-party marketing agencies.
- Manage external agencies handling SEO, digital marketing, social media, branding, advertising and creative activities.
- Evaluate agency performance, deliverables, timelines and ROI.
- Coordinate with agencies for campaigns, creatives, promotions and digital activities.
- Negotiate with vendors and agencies for better commercial terms and deliverables.

3. SEO & Digital Marketing
- Coordinate with third-party SEO agencies to improve website visibility and organic search rankings.




- Monitor SEO performance, website traffic, keyword rankings and lead generation.
- Coordinate digital marketing campaigns across Google, Meta and other relevant platforms.
- Monitor campaign performance, conversions and marketing ROI.
- Ensure consistent digital presence across website and social media platforms.

4. Influencer & Brand Promotion
- Identify suitable fashion influencers, content creators and social media personalities for brand promotion.
- Develop and manage influencer marketing campaigns.
- Negotiate commercials and coordinate deliverables with influencers.
- Track influencer campaign performance and brand reach.
- Explore collaborations with fashion communities, creators and relevant industry partners.

5. Content & Creative Management
- Coordinate with creative agencies/designers for marketing creatives, product shoots, videos, catalogues and promotional materials.
- Ensure brand consistency across all marketing communication.
- Plan content calendars for social media and digital platforms.
- Support product launches, seasonal campaigns and promotional activities.

6. Market Research & Competitor Analysis
- Conduct market research to understand customer preferences and fashion trends.
- Monitor competitor branding, pricing, promotions and digital marketing strategies.
- Identify opportunities to improve brand visibility and customer engagement.
- Provide market insights and recommendations to management.

7. Sales & Business Support




- Work closely with the Sales Team to generate qualified leads and support revenue growth.
- Develop marketing campaigns for brands, retailers, wholesalers, corporate customers and exporters.
- Support distributor/dealer marketing initiatives and promotional activities.
- Measure marketing activities based on leads, customer acquisition, sales contribution and ROI.

8. Reporting & Performance Monitoring
- Prepare regular marketing performance reports for management.
- Track marketing budgets and campaign expenditure.
- Monitor KPIs such as website traffic, leads, engagement, conversions, brand reach and ROI.
- Present campaign results and improvement plans to the Sales Head.

Required Qualification
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
- MBA/PGDM in Marketing will be an added advantage.

Required Experience & Skills
- 7–10 years of relevant experience in marketing, preferably in apparel, garments, fashion, textiles, retail or FMCG.
- Strong experience in digital marketing and brand development.
- Hands-on experience coordinating with SEO and digital marketing agencies.
- Good understanding of social media marketing, influencer marketing and online branding.
- Robust vendor and agency management skills.
- Excellent communication, negotiation and presentation skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple campaigns and projects simultaneously.
- Good understanding of marketing analytics and ROI measurement.
- Willingness to travel for business meetings, market visits, exhibitions, events and brand activities.

Interested candidates can share their updated CV on WhatsApp.

Send CV: [email protected]

HR: (phone hidden)

Pay: ₹85,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Sales & Marketing Head (Chamrajpet)
🏢 Heeraji Fashion
📍 Chamrajpet