The Head of Sales & Marketing will design, implement, and scale the commercial infrastructure for our Paint Protection Film (PPF) business. This leader will establish structured sales processes, deploy contemporary CRM systems, and recruit a high-performing team from the ground up to aggressively expand market share in the premium automotive aftermarket.

Job Overview

Position: Head of Sales and Marketing

Experience Required: 10 to 12++ years

Industry Focus: Automotive Aftermarket, Premium Coatings, PPF, or Detailing Systems

Core Mandate: Process Engineering, Team Architecture, and Scalable Revenue Growth

Key Responsibilities

1. System & Process Engineering Sales Infrastructure: Design and implement standardized B2B sales workflows, pipeline stages, and reporting cadences.

CRM Deployment: Lead the integration of CRM platforms (e.g., Salesforce, HubSpot) to track distributor leads, studio onboarding, and sales velocities.

SOP Development: Create standard operating procedures (SOPs) for dealer onboarding,

warranty tracking, and claims management.

Pricing & Policy: Formulate structured dealer tiers, discount matrices, and commercial policies to protect market margins.

2. Team Architecture & Leadership Talent Acquisition: Recruit, hire, and onboard regional sales managers, technical trainers,

and digital marketing specialists.

Capability Building: Establish continuous training programs covering PPF technical specs,

competitive positioning, and objection handling.

Performance Governance: Design transparent KPI frameworks, commission structures,

and performance-appraisal systems.

3.



Strategic Growth & Market Expansion Vision Execution: Convert high-level business objectives into actionable territorial sales quotas and marketing calendars.

Channel Penetration: Systematically identify and sign multi-city detailing studio networks,

premium car dealerships, and regional distributors.

Brand Strategy: Direct high-impact digital marketing campaigns, performance marketing for lead generation, and B2B trade show presence.

Supply Chain Alignment: Collaborate with operations to align sales forecasts with inventory levels and film import schedules.

Required Qualifications & Competencies

Experience: 10 to 12++ years of commercial leadership experience, with a proven track record of scaling businesses from early-stage to market leaders. Sector Expertise: Deep domain knowledge in the automotive aftermarket, premium car care, window films, or surface protection coatings.

Process Mastery: Demonstrated experience implementing sales automation tools, pipeline governance, and data-driven forecasting methods.

Leadership Style: Strategic thinker willing to execute hands-on process building before delegating to an expanding team.

Education: Bachelor’s degree in Business or Engineering; an MBA from a tier-1 institute is highly preferred.

Success Metrics (First 12 Months)

System Readiness: Successful deployment and 100% team adoption of the CRM and sales reporting system within 90 days.

Team Deployment: Hiring and onboarding of core regional sales and technical training personnel within 120 days.

Revenue Velocity: Measurable growth in active detailing studio accounts and overall monthly recurring film volume.

📌 Sales Manager (Noida)
🏢 Agile Integrated Business Solutions
📍 Noida