Identify, appoint, and maintain relationships with distributors, stockists, and key retail accounts within an assigned territory.
- Sales &
- Revenue Targets:
Achieve daily, monthly, and quarterly sales targets for primary (company to distributor) and secondary (distributor to retailer) sales.
- Retail Coverage &
- Distribution:
Expand market reach by onboarding new retail outlets and optimizing beat plans (route mapping) for regular field visits.
- Merchandising &
- Visibility:
Ensure optimal product placement, planogram adherence, and display of POSM (Point of Sale Materials) like posters, stands, and banners at retail points.
- Stock &
- Order Management:
Monitor distributor inventory levels, forecast stock demand, prevent stock-outs, and handle product returns or damaged goods.
- Market Intelligence &
- Reporting:
Gather real-time competitor data (pricing, promotions, current launches), track consumer trends, and submit daily sales reports (DSR).