Job Purpose The Sales Branch Manager is responsible for achieving the branch’s sales, profitability and customer-service targets. The role includes leading the sales team, improving walk-in conversion, controlling stock, developing local-market business and ensuring smooth daily branch operations.

1. Sales and Revenue Management

- Achieve daily, monthly and annual sales targets for gold, silver and diamond jewellery.
- Achieve product-wise weight and revenue targets.
- Monitor hourly and daily sales performance.
- Improve average bill value through cross-selling and upselling.
- Develop corrective action plans whenever targets are not achieved.
- Increase sales contribution from both new and existing customers.

2. Customer and Walk-in Management

- Ensure every customer is welcomed and attended to promptly.
- Monitor walk-ins, conversions, walkouts and customer waiting time.
- Personally handle high-value customers and difficult negotiations.
- Review walkout reasons such as price, design, weight or product unavailability.
- Ensure timely follow-up of walkouts, enquiries and pending estimates.
- Build long-term relationships with customers and generate referrals.

3. Team Leadership

- Conduct daily morning briefings and target allocation.
- Assign individual targets based on salesperson capability and section.
- Monitor employee productivity, conversion and average bill value.
- Coach low-performing employees and prepare improvement plans.
- Conduct regular product-knowledge and selling-skills training.
- Maintain discipline, punctuality, grooming and professional behaviour.
- Motivate the sales team and build a performance-driven culture.

4. Inventory and Product Management

- Monitor section-wise stock movement and stock availability.
- Identify fast-moving, slow-moving and non-moving products.
- Recommend stock replenishment, transfer or reduction.
- Ensure demanded designs, weight ranges and price points are available.
- Coordinate with the purchase team for customer requirements and orders.




- Improve inventory turnover without affecting customer choice.
- Ensure proper handling, display, counting and security of jewellery.

5. Local Business Development

- Study the branch’s local market, customer segments and competitors.
- Build relationships with business owners, professionals, community leaders and marriage-related contacts.
- Support local promotions, events, direct marketing and referral activities.
- Coordinate with marketing and CRM teams to generate branch walk-ins.
- Develop nearby villages and catchment areas.
- Track competitor offers, pricing, collections and promotional activities.

6. Customer Service and Complaint Management

- Maintain high standards of customer experience throughout the branch.
- Resolve complaints professionally and within the prescribed time.
- Ensure delivery commitments and customer orders are completed correctly.
- Monitor Google reviews and customer feedback.
- Prevent miscommunication regarding rate, wastage, offers and delivery dates.
- Develop repeat customers and increase customer lifetime value.

7. Operational Control

- Ensure branch opening and closing procedures are followed.
- Coordinate with accounts, billing, cash, stock, security and administration teams.
- Verify daily sales, cash, UPI, card and credit transactions.
- Ensure discount and wastage approvals follow company policy.
- Prevent unauthorised discounts and revenue leakage.
- Ensure compliance with GST, billing, KYC and company procedures.
- Maintain showroom cleanliness, visual merchandising and display standards.

8. Reporting and Reviews

- Submit daily sales and branch performance reports.
- Conduct daily and weekly performance reviews.
- Report sales, weight, walk-ins, conversions, walkouts and pending leads.
- Review salesperson-wise and section-wise performance.
- Present monthly branch performance and next-month action plans.
- Immediately report stock discrepancies, customer issues and operational risks.

Pay: ₹40,000.00 - ₹45,000.00 per month

Advantages

- Cell phone reimbursement
- Provident Fund

Work Location: In person

📌 Sales/Branch Manager (Aruppukkottai)
🏢 SRI KAMATCHI GOLD u0026 DIAMONDS
📍 Aruppukkottai